Advertising & Marketing, Business Law & Regulations
April 13, 2020
Via: EntrepreneurIf you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]
Advertising & Marketing, Business Law & Regulations
March 5, 2020
Via: EntrepreneurMarketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]
Advertising & Marketing, Business Law & Regulations
February 17, 2020
Via: EntrepreneurPurpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]
Advertising & Marketing, Business Law & Regulations
September 10, 2019
Via: EntrepreneurImagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]
Advertising & Marketing, Business Law & Regulations
August 26, 2019
Via: EntrepreneurWe’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]
Advertising & Marketing, Business Law & Regulations
July 30, 2019
Via: EntrepreneurLearning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]
Advertising & Marketing, Business Law & Regulations
July 23, 2019
Via: Fit Small BusinessPoint-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]
Advertising & Marketing, Business Law & Regulations
June 14, 2019
Via: EntrepreneurIf you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]
Advertising & Marketing, Business Law & Regulations
April 17, 2019
Via: EntrepreneurEmail is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and […]
Advertising & Marketing, Business Law & Regulations
February 25, 2019
Via: EntrepreneurWhen it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]
Advertising & Marketing, Business Law & Regulations
February 11, 2019
Via: EntrepreneurBusinesses sometimes like to dip a toe at a time into marketing. Unsure of how much to spend and where to spend it, these owners choose to start slowly. But that’s where they go wrong because it takes an “all-in” […]
Advertising & Marketing, Business Law & Regulations
January 25, 2019
Via: EntrepreneurMarketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not surprising that more than half of companies use some form of marketing […]
Advertising & Marketing, Business Law & Regulations
January 18, 2019
Via: EntrepreneurThe legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]
Advertising & Marketing, Business Law & Regulations
January 8, 2019
Via: EntrepreneurEvery year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make […]
Advertising & Marketing, Business Law & Regulations
December 26, 2018
Via: EntrepreneurVideo is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, […]
Advertising & Marketing, Business Law & Regulations
December 12, 2018
Via: EntrepreneurOne of the most important aspects of running a successful business is the need to continually market yourself. Without consistent and effective marketing, no one will know you exist. But, marketing just for the sake of marketing won’t do any […]
Advertising & Marketing, Business Law & Regulations
November 13, 2018
Via: FindLawGiving out swag and using traditional advertising methods may not be a big driver of clients for most lawyers (or any industry really), but some of the cooler marketing ideas can actually help drive business. That is, if you do […]
Advertising & Marketing, Business Law & Regulations
November 6, 2018
Via: EntrepreneurThe average family home looks very different today than in years past. According to recent data, a record 64 million Americans and 2.2 million Canadians are currently living in multigenerational homes, and this trend shows no sign of slowing down. […]
Advertising & Marketing, Business Law & Regulations
November 1, 2018
Via: EntrepreneurToday, social media is a very crowded and competitive ecosystem — it can be extremely difficult for brands to break through and spread their message to a large number of potential new customers. Marketing via social media has become a […]
Advertising & Marketing, Business Law & Regulations
October 22, 2018
Via: EntrepreneurPeople are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack […]