I love data. As a data scientist, I connect the dots. I also value relationships.
So, when we launched Apt Marketing 10 years ago, we built our company on both science and art. Client partner relationships — people and communication — matter a lot.
Recently, our core principles were put to the test when our longest-standing, anchor account opened the contract up for competitive bids and a much larger, more prominent agency got involved. We knew it wasn’t personal; it was just good business. Still, at the time, to lose our largest and best client partner would have been devastating to us.
How would we respond? What was our plan? How would we take stock of ourselves and our client partner’s needs? Well, actually, we did what we do daily: We combined science with art.
