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Now Is the Ideal Time to Invest in Influencer Marketing

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this is the perfect time invest in influencer marketing, which is effective, efficient, nimble and drives results.

In terms of measurable ROI, influencer engagement scores much higher than most brand content. Brand videos on Facebook have an average watch time of 4.57 seconds, while influencers get tens of minutes.

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