The financial planning industry has seen significant growth, culminating in $56 billion in revenue in 2017. To gain a share of this market, financial advisors need to establish themselves as a trusted partner in managing their client’s assets. We’ve curated expert advice on how financial advisors can effectively market themselves to potential clients.
Here are the top 25 financial advisor marketing ideas from the pros.
1. Cultivate an Interesting, Relatable Hobby
Beth Bridges, Business Coach, Speaker and Author, The Networking Motivator
How can that be a marketing strategy? It’s a visibility and relationship-building strategy that gives you something more interesting to talk about than finance and investing, which most people find boring. Or worse, people find it intimidating, which means you could be intimidating.