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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

What Is a Holistic Marketing Strategy?

July 19, 2018

Via: Investopedia

A business may choose to use a holistic marketing approach when they are under the strong belief that all aspects of its marketing strategy are interrelated. Development of marketing programs such as the marketing mix, the design of marketing campaigns […]


Advertising & Marketing, Business Law & Regulations

Google Adwords 101: A Primer for Real Estate Agents

July 17, 2018

Via: Fit Small Business

Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012. That is over $100 million in search advertising and […]


Advertising & Marketing, Business Law & Regulations, Finance

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

July 16, 2018

Via: Entrepreneur

We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or a mop or some other kind of gadget. If we call in the next 20 minutes, we’ll receive two for the […]


Advertising & Marketing, Business Law & Regulations

10 Best Social Media for Small Businesses 2018

July 13, 2018

Via: Fit Small Business

The purpose of social media for businesses is to attract, engage and retain customers. After evaluating most of the social media sites out there, we’ve put together a list of the best social media for business owners. Every business is […]


Advertising & Marketing, Business Law & Regulations

4 Things I Learned From Pivoting My Entire Business Toward Marketing ICOs

July 12, 2018

Via: Entrepreneur

At the beginning of 2017, after briefly hopping on the roller coaster ride of cryptocurrency and initial coin offering (ICO) investments, my business partner Dan Foley and I began to wonder, “Wouldn’t it be cool if we could do this […]


Advertising & Marketing, Business Law & Regulations

Executing a Follow-Up Campaign in 4 Steps

July 10, 2018

Via: Entrepreneur

There are hundreds of variations of follow-up campaigns and strategies. One of the most reliable is structured in four main steps — although, after mixing in low- and no-cost online media like email, each main step may have a handful […]


Advertising & Marketing, Business Law & Regulations

3 Marketing Mistakes That Kill Tech Startups

July 5, 2018

Via: Entrepreneur

Despite media headlines claiming that startups are leaving Silicon Valley, the San Francisco Bay Area is still a hotbed of innovation. Out of the 10 companies to reach a $1-billion valuation the fastest, eight are based in San Francisco, according […]


Advertising & Marketing, Business Law & Regulations

How to Use Experiential Marketing to Make Your Company Memorable

June 28, 2018

Via: Entrepreneur

From guerilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies to get their brand names known. One popular […]


Advertising & Marketing, Business Law & Regulations

23 Creative Sales Promotion Ideas to Drive More Business

June 25, 2018

Via: Fit Small Business

In 2017, sales promotion spending grew by 2.6 percent and is expected to reach 3.5 percent by the end of this year. But even if you, as a business owner, invest more on your promotional strategies — not having a […]


Advertising & Marketing, Business Law & Regulations

28 Best Small Business Marketing Ideas From the Pros

June 21, 2018

Via: Fit Small Business

With tight budgets and limited time, small businesses often struggle to stand out against their competition. However, with a little innovation and some creative thinking, these folks have come up with some pretty inspiring ways to market their businesses. Here […]