Category: Advertising & Marketing

July 8, 2024

In today’s competitive business landscape, bootstrapped startups often face limited resources and tight budgets when marketing their products or services. However, with some creativity and strategic planning, these startups can still reach and significantly influence their target audience. The art of […]

June 26, 2024

Starting July 1, 2024, it will be unlawful in California to list the price of a product or service without including all “mandatory” fees. The new law (SB 478), also known as the Honest Pricing Law, amends the existing Consumers […]

June 19, 2024

In today’s digital landscape, the challenge for law firms is not just recognizing the importance of social media, but effectively harnessing it for business development and visibility. While all firms aim to have a robust social media presence, the real […]

June 14, 2024

For business professionals and lawyers, establishing and maintaining a strong LinkedIn presence is essential for success and influence in the industry. However, consistently generating fresh and engaging content can be challenging. The good news is that your past posts are […]

May 22, 2024

Federal Data Privacy Bill Introduced with Bipartisan Support Online marketers may be on the verge of finally obtaining a single, unified federal framework for consumer data privacy regulation. In April, a bipartisan coalition, with sponsors in both houses of Congress, […]

May 8, 2024

The upcoming summer provides an ideal opportunity for brands to reevaluate and refine their strategies. One possibility is to invest in effective influencer collaborations. This article outlines how brands can forge successful partnerships with bloggers and influencers to maximize their […]

April 22, 2024

Marketing yourself as a litigator involves distinct challenges, primarily because the services are often complex and the outcomes uncertain, making it inherently difficult to market. While potential clients often seek litigation services only when faced with significant legal issues, strategic […]

April 15, 2024

Here’s a riddle for you: What is the most integral part of driving demand for your business, but the first thing you cut when times are tough? What part of our business do we put the most pressure on getting […]

March 11, 2024

Have you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the […]

March 8, 2024

On March 8, 2024, the California Privacy Protection Agency (“CPPA” or “Agency”) Board (“Board”) will consider draft regulations that set forth how automated decisionmaking technology (“ADMT”) and profiling will be regulated under the California Consumer Privacy Act (“CCPA”). The proposal […]

March 5, 2024

At the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators […]

February 16, 2024

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

February 12, 2024

Who says Valentine’s Day is reserved solely for the world of consumer romance? There’s a unique opportunity for businesses to craft content that resonates with the themes of love and appreciation, not just for partners and spouses but for clients, […]

February 2, 2024

On January 18, 2024, the Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) issued its first untitled letter of the new year to Novartis Pharmaceuticals Corporation (Novartis) regarding a promotional, direct-to-consumer broadcast advertisement (TV […]

January 18, 2024

In one of the last guidances released in 2023, the Federal Food and Drug Administration (FDA) finalized guidance for direct-to-consumer (DTC) prescription drug advertisements, specifically advertisements in television and radio format (CCN Final Rule Guidance). The CCN Final Rule Guidance […]

January 8, 2024

In legal and professional services, content marketing and email marketing have become indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind with clients and prospects but also showcase their expertise in […]

December 21, 2023

In an important regulatory update that may significantly impact your organization’s marketing strategies, the Federal Communications Commission (FCC) adopted amendments to the Telephone Consumer Protection Act (TCPA) with a purported goal of “closing the lead generator loophole.” Adopted on December […]

November 29, 2023

On November 8, 2023, the Network Advertising Initiative (“NAI”) issued its best practices guidance (“Guidance”), which advocates for the use of demographic data for health advertising, rather than sensitive health information. The Guidance comes after the FTC’s $1.5 million fine […]

October 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. As explained in a BBB press release, the Guardrails are intended to provide companies with best practices as they navigate […]

October 9, 2023

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was […]