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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

Maximize Your LinkedIn Impact: Transform Past Posts into Fresh, Engaging Content

June 14, 2024

Via: LexBlog

For business professionals and lawyers, establishing and maintaining a strong LinkedIn presence is essential for success and influence in the industry. However, consistently generating fresh and engaging content can be challenging. The good news is that your past posts are […]


Advertising & Marketing, Business Law & Regulations, Privacy

Federal Data Privacy Law Good For Online Marketers

May 22, 2024

Via: JD Supra

Federal Data Privacy Bill Introduced with Bipartisan Support Online marketers may be on the verge of finally obtaining a single, unified federal framework for consumer data privacy regulation. In April, a bipartisan coalition, with sponsors in both houses of Congress, […]


Advertising & Marketing, Business Law & Regulations

4 Ways Brands Can Use Influencers for Better Sales This Summer

May 8, 2024

Via: Entrepreneur

The upcoming summer provides an ideal opportunity for brands to reevaluate and refine their strategies. One possibility is to invest in effective influencer collaborations. This article outlines how brands can forge successful partnerships with bloggers and influencers to maximize their […]


Advertising & Marketing, Business Law & Regulations

Effective Marketing Strategies for Litigators to Build a Thriving Practice

April 22, 2024

Via: National Law Review

Marketing yourself as a litigator involves distinct challenges, primarily because the services are often complex and the outcomes uncertain, making it inherently difficult to market. While potential clients often seek litigation services only when faced with significant legal issues, strategic […]


Advertising & Marketing, Business Law & Regulations

3 Common Misconceptions About Marketing — And How We Can Reframe Them

April 15, 2024

Via: Entrepreneur

Here’s a riddle for you: What is the most integral part of driving demand for your business, but the first thing you cut when times are tough? What part of our business do we put the most pressure on getting […]


Advertising & Marketing, Business Law & Regulations

3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)

March 11, 2024

Via: Entrepreneur

Have you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the […]


Advertising & Marketing, Business Law & Regulations

California Considers Restricting Broad Swath of Content Personalization and Online Advertising Activities

March 8, 2024

Via: National Law Review

On March 8, 2024, the California Privacy Protection Agency (“CPPA” or “Agency”) Board (“Board”) will consider draft regulations that set forth how automated decisionmaking technology (“ADMT”) and profiling will be regulated under the California Consumer Privacy Act (“CCPA”). The proposal […]


Advertising & Marketing, Business Law & Regulations

What Is Deinfluencing? A New Age of Marketing Explained

March 5, 2024

Via: Fit Small Business

At the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators […]


Advertising & Marketing, Business Law & Regulations

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Advertising & Marketing, Business Law & Regulations

How B2B Companies Can Incorporate Valentine’s Day Into Their Content Marketing and Social Media Efforts

February 12, 2024

Via: National Law Review

Who says Valentine’s Day is reserved solely for the world of consumer romance? There’s a unique opportunity for businesses to craft content that resonates with the themes of love and appreciation, not just for partners and spouses but for clients, […]


Advertising & Marketing, Business Law & Regulations

FDA’s Office of Prescription Drug Promotion Issues Its First Untitled Letter of the Year to Novartis for Misleading Statement Relating to KISQALI®

February 2, 2024

Via: LexBlog

On January 18, 2024, the Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) issued its first untitled letter of the new year to Novartis Pharmaceuticals Corporation (Novartis) regarding a promotional, direct-to-consumer broadcast advertisement (TV […]


Advertising & Marketing, Business Law & Regulations

FDA Issues Final Rule and Guidance on Direct-To-Consumer Prescription Drug Advertisements

January 18, 2024

Via: LexBlog

In one of the last guidances released in 2023, the Federal Food and Drug Administration (FDA) finalized guidance for direct-to-consumer (DTC) prescription drug advertisements, specifically advertisements in television and radio format (CCN Final Rule Guidance). The CCN Final Rule Guidance […]


Advertising & Marketing, Business Law & Regulations

The Power of Content and Email Marketing in Law Firm Business Development

January 8, 2024

Via: National Law Review

In legal and professional services, content marketing and email marketing have become indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind with clients and prospects but also showcase their expertise in […]


Advertising & Marketing, Business Law & Regulations

FCC Issues New Consent Requirements for Certain Marketing Communications

December 21, 2023

Via: National Law Review

In an important regulatory update that may significantly impact your organization’s marketing strategies, the Federal Communications Commission (FCC) adopted amendments to the Telephone Consumer Protection Act (TCPA) with a purported goal of “closing the lead generator loophole.” Adopted on December […]


Advertising & Marketing, Business Law & Regulations

NAI Issues Best Practices Guidance on Health-Related Digital Advertising

November 29, 2023

Via: National Law Review

On November 8, 2023, the Network Advertising Initiative (“NAI”) issued its best practices guidance (“Guidance”), which advocates for the use of demographic data for health advertising, rather than sensitive health information. The Guidance comes after the FTC’s $1.5 million fine […]


Advertising & Marketing, Business Law & Regulations

CARU Releases Guidelines for Advertising to Children in the Metaverse

October 11, 2023

Via: LexBlog

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. As explained in a BBB press release, the Guardrails are intended to provide companies with best practices as they navigate […]


Advertising & Marketing, Business Law & Regulations

Complacency can kill a TPA

October 9, 2023

Via: JD Supra

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was […]


Advertising & Marketing, Business Law & Regulations

Wisconsin Federal Court Finds that DNC Provision Extends to Text Messages

September 29, 2023

Via: LexBlog

On September 21, the Eastern District of Wisconsin denied a motion to partially dismiss a class action complaint alleging violations of the Telephone Consumer Protection Act (TCPA), holding that the Do Not Call provision of the TCPA applies to text […]


Advertising & Marketing, Business Law & Regulations

11 Common Email Marketing Mistakes (and How to Fix Them)

September 14, 2023

Via: Entrepreneur

Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]


Advertising & Marketing, Business Law & Regulations

Q4 Marketing To-Dos: Preparing for a Stronger 2024

August 31, 2023

Via: LexBlog

As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the […]