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11 Common Email Marketing Mistakes (and How to Fix Them)

Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email.

While sending email newsletters and campaigns isn’t brain surgery, it’s easy for bad habits to slip through the back door. Here are 11 common email marketing mistakes — beware of them so that you reap the full rewards of email.

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