Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been well discussedelsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The advertising world used to be way worse, media companies have to make money somehow, and consumers actually prefer native ads.
For a more thorough understanding of this relatively new field, I spoke with Vitaly Pecherskiy.
