Chances are, you opened your small business because you believe you can do it better than anyone else. And better usually means differently. Maybe you have a unique take on an old concept, you’ve figured out a more efficient means of production or delivery, or you invented something completely brand new.
Either way, doing the same thing as your competition might be the furthest thing from your business plan. Which is why you might’ve also raised an eyebrow at a recent Entrepreneur article encouraging business owners to start copying their competitors.
