Millennials, those 18-to-34-year-olds born after Generation X, are now the largest generation in America. They make up about a quarter of the U.S. population and more than a third of the current workforce. And as Millennials come into their own, they’re becoming an increasingly important part of the legal consumer market.
But Millennials aren’t your traditional legal consumers, according to a new study by FindLaw’s Lawyer Marketing, and they need a marketing approach tailored just to them.
