One of the most common struggles for small businesses, startups and solo entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story.
A personal story is a narrative about the origins of your business, product or service. Since it’s your story, it immediately sets you apart. And, in an infinite sea of blogs, businesses and brands, that’s a huge advantage.
