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The Essential Elements Every Business’s Website Should Contain

Broadly speaking, your business’s website should tell visitors two things: what they need to know to make an intelligent decision about buying your products and what you want to tell them. A website can have a virtually limitless number of pages, but following are the major pages:

Homepage
While there are many variations of homepage approaches and designs, there are three things an effective homepage communicates to the visitor right up front: who you are, what you do and why the prospect should be interested.

Client list, testimonials and case studies
If you’re a B2B marketer, your prospects want to know what companies, especially in their industry, you’ve served.

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