This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one year.
Young TikTok’s quick rise to fame has threatened the reins of many undisputed kings of the social world (read Facebook and Instagram). The switch from these platforms to the new TikTok has spurred these social giants into copying the ways introduced by the new kid on the block.