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What’s the Most Important Thing to Focus on When Building Your Business?

Their advice? Place an emphasis on the people around you. Co-founder Sarah Michelle Gellar advises that you should surround yourself with people who are smarter than you, while co-founder Greg Fleishman explains how it’s important to make sure you allow multiple representatives to interview potential hires. That way, you’ll know whether the people will be able to work well with other individuals, not just under the brand itself.

Watch how Gellar, Fleishman and co-founder Galit Laibow interact in this video, and you’ll see that their strategies are working.

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