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Tag: Negative Option Marketing


Advertising & Marketing, Business Law & Regulations

FTC Releases Guidance on Negative Option Marketing

November 8, 2021

Via: National Law Review

The Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.” Negative Option Marketing is the practice of taking consumers’ silence as tacit consent in various circumstances, including automatic […]