Tag: public relations

Advertising & Marketing, Business Law & Regulations

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

Advertising & Marketing, Business Law & Regulations

How to Make the Most of Your Public Relations

February 20, 2023

Via: Entrepreneur

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]

Advertising & Marketing, Business Law & Regulations

A Lawyer’s Guide to Integrated Marketing

April 13, 2022

Via: National Law Review

Like many lawyers, I did not learn about marketing in law school. I knew nothing about communications or media relations before law school, either. When I graduated and began practicing at a boutique matrimonial law firm, there was no internal […]