Tag: social media

August 31, 2023

As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the […]

April 3, 2023

Social media is a part of our everyday lives. In the past decade, it has taken over much of our time, from scrolling through the posts of family and friends to meeting new people and engaging with the world around […]

March 3, 2023

As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being […]

December 15, 2022

Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small […]

August 23, 2022

Social media sites have become the new “public square” where individuals share opinions and information about all types of political and societal events. Public sector employees, as much as anyone else, use social media to post viewpoints and to participate […]

July 18, 2022

Social media companies should be liable under product-liability law for designing their products in a way that addicts their users and causes other harms, according to a growing number of lawsuits. Law.com has a story on the suits, which contend […]

June 27, 2022

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]

May 25, 2022

Remember Joe Camel? During the 1980s and 1990s, Joe was a cartoon mascot for Camel cigarettes. His smiling likeness appeared in print ads and billboards everywhere. He probably enjoyed as much celebrity as Tony the Tiger or Ronald McDonald. Today, […]

May 24, 2022

A federal appeals court on Monday blocked parts of a Florida law that prevent social media companies from banning political candidates, deprioritizing political messages or censoring content by journalistic enterprises. The 11th U.S. Circuit Court of Appeals at Atlanta ruled […]

May 13, 2022

A federal appeals court has allowed a Texas law to take effect that prohibits larger social media platforms from censoring users based on their political views. The 5th U.S. Circuit Court of Appeals at New Orleans reinstated the law pending […]

May 17, 2021

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]

April 16, 2021

Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with […]

February 16, 2021

As simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be […]

January 27, 2021

Personalized messaging is key to marketing success, but small businesses don’t have time to schedule every email and converse individually with each customer. Instead, small businesses should use marketing automation software. Automation takes care of time-consuming, menial tasks and allows […]

January 25, 2021

Recently, the National Labor Relations Board (NLRB), in a split decision 2-1, approved a California-based ambulance company’s implementation of a social media policy that prohibited employees from “inappropriate communications” related to the company. The NLRB’s ruling reversed a decision by […]

August 4, 2020

Employers usually may fire workers for posting racist content on social media, just as they can fire employees for making racist comments in the workplace. But when disciplining workers for offensive posts, employers need to ensure that they are following […]

June 8, 2020

The US Court of Appeals for the District of Columbia Circuit on Friday blocked the White House’s 30-day suspension of reporter Brian Karem’s press pass for a heated exchange with Sebastian Gorka, another reporter. The three-judge panel unanimously ruled that […]

April 24, 2019

According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and […]

February 25, 2019

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]

December 5, 2018

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world. Unlike celebrities, influencers can come from any background or industry, and […]