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What to Expect in Evolving U.S. Regulation of Artificial Intelligence in 2024

While consensus on the precise approach to artificial intelligence (AI) regulation in the U.S. remains elusive, canaries in the coal mine are calling for more comprehensive federal regulation and legislation, mainly to protect privacy. Some states have taken the lead by enacting their own laws, like the Deepfakes legislation in California, albeit for a limited duration. This legislation is intended to assess the risks and use of deepfakes in California. Questions persist about the enforcement mechanisms and potential fines, mirroring the strict measures seen in the EU AI Act.

In 2024, AI will continue to stand out as a dominant and pervasive topic, particularly the impact of generative AI on enforcing privacy, securities, and antitrust laws.

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