Goodwin Procter Launches Propel to Become an AI-Native Firm

Goodwin Procter Launches Propel to Become an AI-Native Firm

Desiree Sainthrope is a formidable voice at the intersection of international trade, compliance, and legal technology. With her deep background in high-stakes contract drafting and intellectual property, she offers a unique perspective on how traditional law firms are evolving into tech-forward powerhouses. In our discussion, we explore the nuances of long-term professional development, the strategic integration of role-specific AI tools, and the radical shifts in billing models that follow massive gains in efficiency.

Many organizations struggle with “one-and-done” training sessions that fail to stick. How does a multi-month approach—starting with in-person workshops and moving to practice-specific modules—ensure long-term retention, and what specific milestones indicate that an employee has successfully moved from basic usage to advanced AI mastery?

The primary reason “one-off” programs fail is that they lack a continuous feedback loop; they treat learning like a single event rather than a muscle that needs constant training. By starting with a two-day intensive workshop—like the one we saw in London with over 200 participants—you build a baseline of excitement and foundational knowledge across the firm. The transition to practice-specific modules over several months allows for a “drip” of information that integrates directly into an attorney’s daily routine rather than disrupting it. We look for milestones where users stop simply asking “what is this?” and start building their own AI workflows or custom agents using platforms like Microsoft Copilot. Ultimately, advanced mastery is reached when an employee can autonomously identify a manual bottleneck and deploy a specialized tool to resolve it without technical supervision.

Generic AI training often lacks relevance for specialized legal teams. When tailoring curriculum for litigators versus M&A specialists, how do you identify which unique workflows to prioritize, and what methods are most effective for integrating these custom AI-driven tools into their existing daily habits?

To make training resonate, you have to move away from the “one size fits all” mentality and dive into the specific pain points of each individual cohort. For instance, a litigator might prioritize tools that help with document analysis or evidence synthesis, whereas an M&A specialist is looking for rapid due diligence and contract comparison features. We achieve this by working with small groups to map out their specific document lifecycles and identifying where friction exists in their current processes. Using role-based training tailored to these practice groups ensures that the technology feels like a solution rather than an additional burden. Bringing in external experts from specialized vendors, such as Legora, provides the hands-on assistance necessary to bridge the gap between abstract theory and actual practice.

Limiting technology training to just attorneys can leave significant operational efficiencies on the table. What specific benefits arise when administrative or security teams develop their own automated agents, and how does including every staff member in a firmwide rollout change the overall cultural attitude toward technological adoption?

True digital transformation requires a unified cultural front where every employee, from the partner to the security analyst, speaks the same technological language. We’ve seen incredible initiative when non-legal teams are empowered; for example, a security team might develop an agent to analyze access records and identify vulnerabilities entirely on their own before a program even officially launches. This inclusive approach breaks down silos and fosters a collective sense of ownership over the firm’s technological progress. When the administrative staff is just as proficient in AI as the legal team, the entire operational engine runs faster and with significantly fewer manual errors. It shifts the perception of AI from a “lawyer’s tool” to a foundational element of the firm’s identity, making the transition to an “AI-native” environment much smoother.

High adoption targets, such as reaching 90% usage across a firm, are difficult to sustain. What quantitative metrics beyond simple login data are necessary to prove AI is actually improving work quality, and how do you qualitatively measure whether a firm is successfully leveraging its historical transactional data?

While hitting a 90% usage target by the end of 2026 is a significant benchmark, we have to look much deeper than just how many people are logging into the system. We focus on tracking the efficiency of specific tasks, such as how much time is saved during the initial drafting phase or the speed at which transactional data is converted into actionable insights for clients. Qualitatively, success is measured by the firm’s ability to provide high-level strategic advice based on historical data patterns that were previously too labor-intensive to uncover. We use surveys and usage dashboards to monitor how these tools are being applied to real-world client problems, ensuring they aren’t just being used for basic tasks. The ultimate goal is to see a measurable increase in the “value of representation” provided to our clients through these advanced data-leveraging techniques.

Reducing a thirty-day document review process to just three days presents a unique challenge for traditional billable hour models. How do you communicate this increased value to clients, and what justifies the shift toward potentially charging significantly higher hourly rates for AI-enhanced representation?

The shift from a thirty-day review cycle to a mere three days represents a massive leap in value that traditional hourly billing simply does not capture. When you deliver results ten times faster with higher accuracy due to AI-driven agents, the conversation with the client changes from “how many hours did you spend?” to “how much risk did you mitigate?” This justifies a model where the hourly rate could potentially be two or even three times higher because the total cost to the client is often lower and the speed-to-market is drastically improved. We find that clients are generally supportive of this shift because they are the ultimate beneficiaries of the increased precision and rapid turnaround. It’s about pricing for the outcome and the sophisticated technology used to achieve it, rather than just the raw time spent sitting at a desk.

What is your forecast for the future of AI-native legal practices?

My forecast is that we are heading toward a landscape where the distinction between “legal expertise” and “technological fluency” will entirely disappear. Within the next few years, being “AI-native” will be the baseline requirement for any firm looking to compete for high-stakes international mandates. We will see firms moving away from being mere service providers to becoming strategic data partners, using their massive repositories of transactional history to predict market shifts before they happen. This will likely lead to a total overhaul of the traditional partnership structure, as firms prioritize technical agility and value-based billing over sheer headcount. Ultimately, those who successfully integrate AI into their DNA today will be the ones defining the standards of global legal practice tomorrow.

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later