In this day and age, data privacy is a hot topic. Many Americans believe their personal data is less secure now than ever and that data collection poses more risks than benefits.[1] For this reason, among others, businesses must consider data privacy when setting up their websites so that they can prioritize protecting personal information, establish trust with consumers, and comply with regulations to avoid potentially severe legal penalties.
If you own a business and have a website where you expect to collect any data from your website visitors, especially personally identifiable information (“PII”) that includes such simple things as names and e-mail addresses, it is essential to include a privacy policy on your website.
