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What Is Deinfluencing? A New Age of Marketing Explained

At the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators try to convince you not to purchase certain products, exposing why they don’t work, why they aren’t worth their price, and why you shouldn’t believe people who are trying to convince you otherwise.

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