Category: Advertising & Marketing

May 11, 2020

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]

April 13, 2020

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]

March 5, 2020

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]

February 17, 2020

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]

September 10, 2019

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]

August 26, 2019

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]

August 22, 2019

Will Instagram make all your photos and messages public as part of a privacy policy change? No. That didn’t stop a number of celebrities and US Secretary of Energy Rick Perry (you know, the guy responsible for the nukes) from […]

July 30, 2019

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]

July 23, 2019

Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]

July 15, 2019

In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After […]