Category: Advertising & Marketing

January 13, 2021

While customer relationship management (CRM) and marketing automation software may seem similar, they provide different functions and serve separate purposes, and the two types of software are even more effective when they are used together. Read on to learn what […]

January 6, 2021

The world of digital marketing has grown exponentially in the last two decades. In fact, it was estimated that in 2020, despite the global pandemic, approximately $332.84 billion will be spent on digital advertising worldwide.[1] Not surprisingly, sophisticated algorithms (such […]

January 5, 2021

There are few documents that rival the importance of a business plan, which outlines your company’s course for success. One critical portion of that plan is your marketing strategy, one of the many smaller outlines that come together to form […]

December 29, 2020

The U.S. Federal Trade Commission (FTC) is currently pursuing litigation against RagingBull.com, LLC, its owners Jeffrey Bishop and Jason Bond, and other related companies and individuals involving allegations that the company’s online investment advisory platform was a scam. As the […]

December 28, 2020

Freshworks CRM (formerly Freshsales) is an all-in-one customer relationship management (CRM) software designed to boost team productivity through sales and marketing automation. The platform is powered by artificial intelligence (AI), allowing users to track and manage customer email accounts, deals, […]

December 17, 2020

Ten US states, led by Texas, have filed suit against Google parent Alphabet Inc, accusing it of working with Facebook to unlawfully boost its “monopolistic power” in online advertising. In the lawsuit, which was filed in the Eastern District of […]

June 18, 2020

Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may not be the marketing that is the problem. It could be your market. Case in point — we […]

June 18, 2020

The D.C. Circuit Court of Appeals held on Tuesday that the Trump Administration does not have the authority to compel drug companies to add the price of medicines to their television advertisements. The case overturned a rule published by that Department of Health and […]

June 16, 2020

Your blog should consist of your blog post content in addition to website pages dedicated to complying with the law and creating a great user experience for readers. This helps you avoid legal ramifications and makes it easy for your […]

June 10, 2020

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]