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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Advertising & Marketing, Business Law & Regulations

How B2B Companies Can Incorporate Valentine’s Day Into Their Content Marketing and Social Media Efforts

February 12, 2024

Via: National Law Review

Who says Valentine’s Day is reserved solely for the world of consumer romance? There’s a unique opportunity for businesses to craft content that resonates with the themes of love and appreciation, not just for partners and spouses but for clients, […]


Advertising & Marketing, Business Law & Regulations

FDA’s Office of Prescription Drug Promotion Issues Its First Untitled Letter of the Year to Novartis for Misleading Statement Relating to KISQALI®

February 2, 2024

Via: LexBlog

On January 18, 2024, the Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) issued its first untitled letter of the new year to Novartis Pharmaceuticals Corporation (Novartis) regarding a promotional, direct-to-consumer broadcast advertisement (TV […]


Advertising & Marketing, Business Law & Regulations

FDA Issues Final Rule and Guidance on Direct-To-Consumer Prescription Drug Advertisements

January 18, 2024

Via: LexBlog

In one of the last guidances released in 2023, the Federal Food and Drug Administration (FDA) finalized guidance for direct-to-consumer (DTC) prescription drug advertisements, specifically advertisements in television and radio format (CCN Final Rule Guidance). The CCN Final Rule Guidance […]


Advertising & Marketing, Business Law & Regulations

The Power of Content and Email Marketing in Law Firm Business Development

January 8, 2024

Via: National Law Review

In legal and professional services, content marketing and email marketing have become indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind with clients and prospects but also showcase their expertise in […]


Advertising & Marketing, Business Law & Regulations

FCC Issues New Consent Requirements for Certain Marketing Communications

December 21, 2023

Via: National Law Review

In an important regulatory update that may significantly impact your organization’s marketing strategies, the Federal Communications Commission (FCC) adopted amendments to the Telephone Consumer Protection Act (TCPA) with a purported goal of “closing the lead generator loophole.” Adopted on December […]


Advertising & Marketing, Business Law & Regulations

NAI Issues Best Practices Guidance on Health-Related Digital Advertising

November 29, 2023

Via: National Law Review

On November 8, 2023, the Network Advertising Initiative (“NAI”) issued its best practices guidance (“Guidance”), which advocates for the use of demographic data for health advertising, rather than sensitive health information. The Guidance comes after the FTC’s $1.5 million fine […]


Advertising & Marketing, Business Law & Regulations

CARU Releases Guidelines for Advertising to Children in the Metaverse

October 11, 2023

Via: LexBlog

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. As explained in a BBB press release, the Guardrails are intended to provide companies with best practices as they navigate […]


Advertising & Marketing, Business Law & Regulations

Complacency can kill a TPA

October 9, 2023

Via: JD Supra

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was […]


Advertising & Marketing, Business Law & Regulations

Wisconsin Federal Court Finds that DNC Provision Extends to Text Messages

September 29, 2023

Via: LexBlog

On September 21, the Eastern District of Wisconsin denied a motion to partially dismiss a class action complaint alleging violations of the Telephone Consumer Protection Act (TCPA), holding that the Do Not Call provision of the TCPA applies to text […]


Advertising & Marketing, Business Law & Regulations

11 Common Email Marketing Mistakes (and How to Fix Them)

September 14, 2023

Via: Entrepreneur

Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]


Advertising & Marketing, Business Law & Regulations

Q4 Marketing To-Dos: Preparing for a Stronger 2024

August 31, 2023

Via: LexBlog

As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the […]


Advertising & Marketing, Business Law & Regulations

How to Master the Art of Digital Marketing in 2023

August 7, 2023

Via: Entrepreneur

Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not […]


Advertising & Marketing, Business Law & Regulations

Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.

July 28, 2023

Via: Entrepreneur

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]


Advertising & Marketing, Business Law & Regulations

How to Create a Local Marketing Strategy (+ Plan Template)

July 27, 2023

Via: Fit Small Business

Creating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. […]


Advertising & Marketing, Business Law & Regulations

The Power of Combining Word-of-Mouth Referrals with Inbound Marketing

July 19, 2023

Via: National Law Review

Finding effective strategies to attract and retain clients is crucial in any economic climate but especially in a down market. One common response to the question of how businesses generate new leads is, “I get all of my business from […]


Advertising & Marketing, Business Law & Regulations

FDA Releases Final Guidance on Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements

July 14, 2023

Via: National Law Review

On June 27, 2023, the Food and Drug Administration (FDA) issued its final guidance for the presentation of “Quantitative Efficacy and Risk Information” in direct-to-consumer (DTC) promotional labeling and advertisements for prescription drug, biological products, prescription animal drugs, and OTC […]


Advertising & Marketing, Business Law & Regulations

How to Effectively Utilize Video in Your Franchise Brand’s Marketing Strategy

June 6, 2023

Via: Entrepreneur

The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized […]


Advertising & Marketing, Business Law & Regulations

How to Market Your Law Firm on Instagram

May 22, 2023

Via: National Law Review

In today’s digital age, social media has become an essential tool for businesses to reach their target audience and grow their brand. And while many law firms may feel that social media is not relevant to their industry, the truth […]


Advertising & Marketing, Business Law & Regulations

The Rise of Influencer Marketing – Contractual Considerations

May 19, 2023

Via: LexBlog

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture, the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025, at a compound annual growth rate of 32%. […]