Category: Advertising & Marketing

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 2, 2022

Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to […]

August 30, 2022

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

July 18, 2022

Social media companies should be liable under product-liability law for designing their products in a way that addicts their users and causes other harms, according to a growing number of lawsuits. Law.com has a story on the suits, which contend […]

June 27, 2022

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]

June 23, 2022

On June 21, the Department of Justice (DOJ) filed a lawsuit and a settlement framework with Meta Platforms, Inc. (previously known as Facebook) to resolve allegations that Meta’s advertising placement algorithms discriminate against Facebook users based on their race, color, […]

June 15, 2022

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]

June 1, 2022

The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we […]

May 5, 2022

Criminal law is a complex and ever-changing field. Every case is different, making it difficult to create a one-size-fits-all marketing strategy. However, there are some basic principles that all criminal defense attorneys can follow to grow their practice. In this […]

May 2, 2022

For decades, a central inquiry in free speech analysis has been whether government regulation is content-based or content-neutral. Content-based government regulations of speech generally must meet strict scrutiny. To be constitutional, they must be narrowly tailored to achieve a compelling […]

April 29, 2022

A federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices. The 4th U.S. Circuit Court of Appeals at Richmond, Virginia, said the disclosure regulations impose “relatively benign burdens […]

April 22, 2022

On April 21, 2022, the U.S. Supreme Court decided City of Austin, Texas v. Reagan National Advertising of Austin, LLC, et al., No. 20-1029, holding that a city ordinance regulating offsite advertising is not subject to strict scrutiny under the […]

April 19, 2022

According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become […]

April 18, 2022

Obstacles are mounting against online-advertising giants, but the pain won’t be spread evenly. Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector. […]

April 13, 2022

Like many lawyers, I did not learn about marketing in law school. I knew nothing about communications or media relations before law school, either. When I graduated and began practicing at a boutique matrimonial law firm, there was no internal […]

March 29, 2022

The letter Z has become a symbol of support for Vladimir Putin and the invasion of Ukraine. Since the first Russian convoys approached Ukrainian territory, the vehicles were already adorned with a Z. The symbol , graphically simple, supposedly began […]

March 4, 2022

It’s not surprising how the word metaverse finds its way into newer technological discourses. We have heard top CEOs such as Mark Zuckerberg and Satya Nadella talk about it. Whether you are a vetted internet expert or a casual lurker, […]

January 21, 2022

When a company uses an influencer or other person to endorse the company’s products, it’s important that endorsement reflects the endorser’s honest opinions, beliefs, or experiences with the products. Of course, in order for that to happen, the endorser must […]

January 6, 2022

For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure […]