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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

If You’re Not Using This Type of Content in Your Marketing, You’re Missing Out

February 2, 2023

Via: Entrepreneur

In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to […]


Advertising & Marketing, Business Law & Regulations

5 Sales and Marketing Trends for 2023 You Must Know

January 27, 2023

Via: Entrepreneur

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]


Advertising & Marketing, Business Law & Regulations, Tax Code, Regulations and Guidance

More digital advertising and data tax legislation introduced

January 26, 2023

Via: LexBlog

New York and Massachusetts are the latest states to introduce tax legislation targeting digital advertising and data collection. Like the similar bills introduced earlier in Connecticut, New York, and Indiana, proposals similar to these latest New York and Massachusetts bills […]


Advertising & Marketing, Business Law & Regulations

Why a Proper Digital Marketing Strategy Is a Financial Advisor’s Secret Weapon

January 24, 2023

Via: Entrepreneur

You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The […]


Advertising & Marketing, Business Law & Regulations

Telemarketing Lead Generators: How Many “Marketing Partners” Is Too Many?

January 19, 2023

Via: LexBlog

For years, lead generators have obtained telephone numbers for their clients to call by obtaining the consumer’s consent to receive calls from certain entities specifically identified by the lead generator. A typical model uses language that asks for the consumer’s […]


Advertising & Marketing, Business Law & Regulations

6 Master Sales and Marketing Tips for Tech Companies in the 2023 Downturn

January 18, 2023

Via: Entrepreneur

1. Keep pricing and quotas reasonable Many companies try to raise their prices or sales quotas when they hit challenging times, but this is usually unwise. Companies need to recognize that customers feel the pinch just as much as they […]


Advertising & Marketing, Business Law & Regulations

Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms

January 5, 2023

Via: LexBlog

Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise and a nimbler organizational structure to the table. Small and […]


Advertising & Marketing, Business Law & Regulations

Seven Ways to Reignite Your Marketing Efforts in 2023

January 5, 2023

Via: LexBlog

1 – Update your banner images on various social media channels. This is a great time to take stock of the images you use on your social media platforms and make sure they reflect your brand and your business. Make […]


Advertising & Marketing, Business Law & Regulations, Privacy

Is a Data Clean Room the Answer to Your Privacy Woes?

December 23, 2022

Via: JD Supra

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state data privacy laws to contend […]


Advertising & Marketing, Business Law & Regulations

6 Ways to Leverage Social Proof to Maximize Your Marketing Efforts

December 22, 2022

Via: Entrepreneur

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]


Advertising & Marketing, Business Law & Regulations

30 Creative Digital Marketing Ideas for Small Businesses

December 21, 2022

Via: Fit Small Business

1. Create a Small Business Website The most crucial and foundational component of digital marketing for small businesses is to build a website. Besides making your brand more discoverable in online search, a website also boosts your credibility. It also […]


Advertising & Marketing, Business Law & Regulations

9 Tips To Grow Your Small Business With Social Media Marketing

December 15, 2022

Via: Entrepreneur

Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small […]


Advertising & Marketing, Business Law & Regulations

Top Advertising Law Developments in 2022

December 14, 2022

Via: LexBlog

If you follow our blog, you already know that there have been a number of significant developments in the world of advertising law over the past 12 months. In this post, we highlight ten of those developments and consider what […]


Advertising & Marketing, Business Law & Regulations

How may behavioral advertising trackers do websites deploy currently?

December 13, 2022

Via: LexBlog

A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to […]


Advertising & Marketing, Business Law & Regulations

This New Tempting Marketing Tool is Not a Fad — It’s the Future. Jump on the Bandwagon to Reach New Audiences

December 12, 2022

Via: Entrepreneur

This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one […]


Advertising & Marketing, Business Law & Regulations

10 Retail Marketing Strategies to Drive Sales in 2023

November 17, 2022

Via: Fit Small Business

A retail marketing strategy is an actionable plan to develop and promote products to attract and keep customers and drive sales—and it is essential whether you’re a seasoned business owner or just starting a retail business. With 20% of small […]


Advertising & Marketing, Business Law & Regulations

How Small Businesses are Preparing Their Marketing Strategies for a Recession

November 9, 2022

Via: Entrepreneur

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]


Advertising & Marketing, Business Law & Regulations

4 Lies About Marketing That Tech Startups Need to Stop Believing

November 8, 2022

Via: Entrepreneur

You might be a seasoned marketing leader or entrepreneur, but each launch experience always teaches you new lessons. Because of that, we can recognize some imperishable truths and success myths embracing this niche. After advising dozens of startups in AI, […]


Advertising & Marketing, Business Law & Regulations

3 Things Marketers Get Wrong With Expansion

October 20, 2022

Via: Entrepreneur

Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the twin-tower ecosystems of Google and Facebook. My guess is that nearly 100% of them will give some sort of “no,” even […]


Advertising & Marketing, Business Law & Regulations

5 Steps for Creating a Content Marketing Strategy That Drives Business Results

September 29, 2022

Via: Entrepreneur

“Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though […]