Category: Advertising & Marketing

June 18, 2020

Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may not be the marketing that is the problem. It could be your market. Case in point — we […]

June 18, 2020

The D.C. Circuit Court of Appeals held on Tuesday that the Trump Administration does not have the authority to compel drug companies to add the price of medicines to their television advertisements. The case overturned a rule published by that Department of Health and […]

June 16, 2020

Your blog should consist of your blog post content in addition to website pages dedicated to complying with the law and creating a great user experience for readers. This helps you avoid legal ramifications and makes it easy for your […]

June 10, 2020

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]

May 11, 2020

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]

April 13, 2020

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]

March 5, 2020

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]

February 17, 2020

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]

September 10, 2019

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]

August 26, 2019

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]