Category: Advertising & Marketing

March 24, 2021

What Is the Advertising Checking Bureau? (ACB) The Advertising Checking Bureau (ACB) is an organization that serves manufacturers and their retailers by providing a variety of advertising related services. The Advertising Checking Bureau offers services such as advertising tracking, brand […]

March 11, 2021

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]

February 18, 2021

COVID-19 and the many national lockdowns that have followed have caused a huge shift in advertising and marketing. Suddenly, everyone is at home and receiving nearly all content digitally; through their phones, tablets and TVs, and advertising budgets have been […]

February 17, 2021

f you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]

February 16, 2021

As simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be […]

February 8, 2021

CRM software can be an indispensable tool for improving marketing campaigns. Customer relationship management (CRM) is essential to sales, marketing, and customer support. CRM software can help to automate data collection and analysis so your teams know exactly how to […]

January 27, 2021

Personalized messaging is key to marketing success, but small businesses don’t have time to schedule every email and converse individually with each customer. Instead, small businesses should use marketing automation software. Automation takes care of time-consuming, menial tasks and allows […]

January 22, 2021

American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, […]

January 13, 2021

While customer relationship management (CRM) and marketing automation software may seem similar, they provide different functions and serve separate purposes, and the two types of software are even more effective when they are used together. Read on to learn what […]

January 6, 2021

The world of digital marketing has grown exponentially in the last two decades. In fact, it was estimated that in 2020, despite the global pandemic, approximately $332.84 billion will be spent on digital advertising worldwide.[1] Not surprisingly, sophisticated algorithms (such […]