Advertising & Marketing, Business Law & Regulations
March 11, 2024
Via: EntrepreneurHave you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the […]
Advertising & Marketing, Business Law & Regulations
March 8, 2024
Via: National Law ReviewOn March 8, 2024, the California Privacy Protection Agency (“CPPA” or “Agency”) Board (“Board”) will consider draft regulations that set forth how automated decisionmaking technology (“ADMT”) and profiling will be regulated under the California Consumer Privacy Act (“CCPA”). The proposal […]
Advertising & Marketing, Business Law & Regulations
March 5, 2024
Via: Fit Small BusinessAt the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators […]
Advertising & Marketing, Business Law & Regulations
February 16, 2024
Via: EntrepreneurMarketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]
Advertising & Marketing, Business Law & Regulations
February 12, 2024
Via: National Law ReviewWho says Valentine’s Day is reserved solely for the world of consumer romance? There’s a unique opportunity for businesses to craft content that resonates with the themes of love and appreciation, not just for partners and spouses but for clients, […]
Advertising & Marketing, Business Law & Regulations
February 2, 2024
Via: LexBlogOn January 18, 2024, the Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) issued its first untitled letter of the new year to Novartis Pharmaceuticals Corporation (Novartis) regarding a promotional, direct-to-consumer broadcast advertisement (TV […]
Advertising & Marketing, Business Law & Regulations
January 18, 2024
Via: LexBlogIn one of the last guidances released in 2023, the Federal Food and Drug Administration (FDA) finalized guidance for direct-to-consumer (DTC) prescription drug advertisements, specifically advertisements in television and radio format (CCN Final Rule Guidance). The CCN Final Rule Guidance […]
Advertising & Marketing, Business Law & Regulations
January 8, 2024
Via: National Law ReviewIn legal and professional services, content marketing and email marketing have become indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind with clients and prospects but also showcase their expertise in […]
Advertising & Marketing, Business Law & Regulations
December 21, 2023
Via: National Law ReviewIn an important regulatory update that may significantly impact your organization’s marketing strategies, the Federal Communications Commission (FCC) adopted amendments to the Telephone Consumer Protection Act (TCPA) with a purported goal of “closing the lead generator loophole.” Adopted on December […]
Advertising & Marketing, Business Law & Regulations
November 29, 2023
Via: National Law ReviewOn November 8, 2023, the Network Advertising Initiative (“NAI”) issued its best practices guidance (“Guidance”), which advocates for the use of demographic data for health advertising, rather than sensitive health information. The Guidance comes after the FTC’s $1.5 million fine […]
Advertising & Marketing, Business Law & Regulations
October 11, 2023
Via: LexBlogBBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. As explained in a BBB press release, the Guardrails are intended to provide companies with best practices as they navigate […]
Advertising & Marketing, Business Law & Regulations
October 9, 2023
Via: JD SupraFor me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was […]
Advertising & Marketing, Business Law & Regulations
September 29, 2023
Via: LexBlogOn September 21, the Eastern District of Wisconsin denied a motion to partially dismiss a class action complaint alleging violations of the Telephone Consumer Protection Act (TCPA), holding that the Do Not Call provision of the TCPA applies to text […]
Advertising & Marketing, Business Law & Regulations
September 14, 2023
Via: EntrepreneurStarting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]
Advertising & Marketing, Business Law & Regulations
August 31, 2023
Via: LexBlogAs we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the […]
Advertising & Marketing, Business Law & Regulations
August 7, 2023
Via: EntrepreneurDigital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not […]
Advertising & Marketing, Business Law & Regulations
July 28, 2023
Via: EntrepreneurMarketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]
Advertising & Marketing, Business Law & Regulations
July 27, 2023
Via: Fit Small BusinessCreating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. […]
Advertising & Marketing, Business Law & Regulations
July 19, 2023
Via: National Law ReviewFinding effective strategies to attract and retain clients is crucial in any economic climate but especially in a down market. One common response to the question of how businesses generate new leads is, “I get all of my business from […]
Advertising & Marketing, Business Law & Regulations
July 14, 2023
Via: National Law ReviewOn June 27, 2023, the Food and Drug Administration (FDA) issued its final guidance for the presentation of “Quantitative Efficacy and Risk Information” in direct-to-consumer (DTC) promotional labeling and advertisements for prescription drug, biological products, prescription animal drugs, and OTC […]