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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

Switch This About Your Marketing, and It Changes Everything

June 18, 2020

Via: Entrepreneur

Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may not be the marketing that is the problem. It could be your market. Case in point — we […]


Advertising & Marketing, Business Law & Regulations

DC Court of Appeals rules Trump administration cannot force pharma companies to include drug costs in ads

June 18, 2020

Via: Jurist

The D.C. Circuit Court of Appeals held on Tuesday that the Trump Administration does not have the authority to compel drug companies to add the price of medicines to their television advertisements. The case overturned a rule published by that Department of Health and […]


Advertising & Marketing, Business Law & Regulations

4 Essential Website Pages Every Blog Needs

June 16, 2020

Via: Fit Small Business

Your blog should consist of your blog post content in addition to website pages dedicated to complying with the law and creating a great user experience for readers. This helps you avoid legal ramifications and makes it easy for your […]


Advertising & Marketing, Business Law & Regulations, Uncategorized

Now Is the Ideal Time to Invest in Influencer Marketing

June 10, 2020

Via: Entrepreneur

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]


Advertising & Marketing, Business Law & Regulations, Financing your Business

4 Questions You Should Ask Before Investing in Influencer Marketing

May 11, 2020

Via: Entrepreneur

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]


Advertising & Marketing, Business Law & Regulations

Why You Should Consider Contribution Marketing Right Now

April 13, 2020

Via: Entrepreneur

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]


Advertising & Marketing, Business Law & Regulations

3 Ways to Stretch Your Marketing Budget

March 5, 2020

Via: Entrepreneur

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]


Advertising & Marketing, Business Law & Regulations

How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

February 17, 2020

Via: Entrepreneur

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]


Advertising & Marketing, Business Law & Regulations

How to Plan a Viral Marketing Campaign

September 10, 2019

Via: Entrepreneur

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]


Advertising & Marketing, Business Law & Regulations

3 Powerful Uses of Machine Learning in Marketing

August 26, 2019

Via: Entrepreneur

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]