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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

Smart Brands Won’t Generalize When It Comes to Gen Z

January 21, 2019

Via: Entrepreneur

Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies. The fever around Generation Z is a perfect example. Gen-Zers are on the radar of […]


Advertising & Marketing, Business Law & Regulations

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

January 18, 2019

Via: Entrepreneur

The legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]


Advertising & Marketing, Business Law & Regulations

9 of Last Year’s Most Creative Marketing Ideas Can Help You Brainstorm for 2019

January 8, 2019

Via: Entrepreneur

Every year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make […]


Advertising & Marketing, Business Law & Regulations

Use Video in Every Step of Your Marketing Funnel

December 26, 2018

Via: Entrepreneur

Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, […]


Advertising & Marketing, Business Law & Regulations

4 Uses for a Chatbot That Will Transform Your Business

December 21, 2018

Via: Entrepreneur

Chatbots are receiving a lot of press these days, and with good reason. These automated assistants are available 24/7, and they cater perfectly to users who are abandoning phone lines to do research, shop, and interact with brands on mobile […]


Advertising & Marketing, Business Law & Regulations

How to Create Facebook Messenger Ads in 8 Steps

December 17, 2018

Via: Fit Small Business

Facebook messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel more personal than standard display ads and are therefore known for having higher-than-average conversion rates and […]


Advertising & Marketing, Business Law & Regulations

10 Ways To Cut Marketing Costs Before the End of the Year

December 12, 2018

Via: Entrepreneur

One of the most important aspects of running a successful business is the need to continually market yourself. Without consistent and effective marketing, no one will know you exist. But, marketing just for the sake of marketing won’t do any […]


Advertising & Marketing, Business Law & Regulations

10 Influencer Marketing Trends to Keep Your Eye On

December 5, 2018

Via: Entrepreneur

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world. Unlike celebrities, influencers can come from any background or industry, and […]


Advertising & Marketing, Business Law & Regulations

Grow Your Business Through Sales and Marketing Alignment

November 16, 2018

Via: Entrepreneur

Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but […]


Advertising & Marketing, Business Law & Regulations

5 Cool Marketing Ideas for Lawyers

November 13, 2018

Via: FindLaw

Giving out swag and using traditional advertising methods may not be a big driver of clients for most lawyers (or any industry really), but some of the cooler marketing ideas can actually help drive business. That is, if you do […]