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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

3 Ways to Test Paid Social Ads With a Purpose

June 27, 2022

Via: Entrepreneur

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]


Advertising & Marketing, Business Law & Regulations

DOJ Files Lawsuit Against Meta and Outlines Proposed Settlement Structure Over Allegedly Discriminatory Housing Advertising Practices

June 23, 2022

Via: LexBlog

On June 21, the Department of Justice (DOJ) filed a lawsuit and a settlement framework with Meta Platforms, Inc. (previously known as Facebook) to resolve allegations that Meta’s advertising placement algorithms discriminate against Facebook users based on their race, color, […]


Advertising & Marketing, Business Law & Regulations

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

June 15, 2022

Via: Entrepreneur

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]


Advertising & Marketing, Business Law & Regulations

Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns

June 1, 2022

Via: Entrepreneur

The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we […]


Advertising & Marketing, Business Law & Regulations

Criminal Defense Marketing: Tips & Tricks to Grow Your Practice

May 5, 2022

Via: National Law Review

Criminal law is a complex and ever-changing field. Every case is different, making it difficult to create a one-size-fits-all marketing strategy. However, there are some basic principles that all criminal defense attorneys can follow to grow their practice. In this […]


Advertising & Marketing, Business Law & Regulations

Chemerinsky: SCOTUS clarifies First Amendment debate over content regulation of signs

May 2, 2022

Via: ABA Journal

For decades, a central inquiry in free speech analysis has been whether government regulation is content-based or content-neutral. Content-based government regulations of speech generally must meet strict scrutiny. To be constitutional, they must be narrowly tailored to achieve a compelling […]


Advertising & Marketing, Business Law & Regulations

4th Circuit upholds restrictions on lawyer ads seeking drug and device clients

April 29, 2022

Via: ABA Journal

A federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices. The 4th U.S. Circuit Court of Appeals at Richmond, Virginia, said the disclosure regulations impose “relatively benign burdens […]


Advertising & Marketing, Business Law & Regulations

Supreme Court Decides City of Austin, Texas v. Reagan National Advertising of Austin, LLC

April 22, 2022

Via: JD Supra

On April 21, 2022, the U.S. Supreme Court decided City of Austin, Texas v. Reagan National Advertising of Austin, LLC, et al., No. 20-1029, holding that a city ordinance regulating offsite advertising is not subject to strict scrutiny under the […]


Advertising & Marketing, Business Law & Regulations

The Rise Of Influencer Marketing: How To Protect Your Company’s Liability

April 19, 2022

Via: Lawyer Monthly

According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become […]


Advertising & Marketing, Business Law & Regulations

A Downtick Is Coming for Online Advertising

April 18, 2022

Via: The Wall Street Journal

Obstacles are mounting against online-advertising giants, but the pain won’t be spread evenly. Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector. […]