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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

5 Cool Marketing Ideas for Lawyers

November 13, 2018

Via: FindLaw

Giving out swag and using traditional advertising methods may not be a big driver of clients for most lawyers (or any industry really), but some of the cooler marketing ideas can actually help drive business. That is, if you do […]


Advertising & Marketing, Business Law & Regulations

Multigenerational Households Are Influencing North American Retail Trends

November 6, 2018

Via: Entrepreneur

The average family home looks very different today than in years past. According to recent data, a record 64 million Americans and 2.2 million Canadians are currently living in multigenerational homes, and this trend shows no sign of slowing down. […]


Advertising & Marketing, Business Law & Regulations

4 Young Marketing Influencers You Can Learn From

November 1, 2018

Via: Entrepreneur

Today, social media is a very crowded and competitive ecosystem — it can be extremely difficult for brands to break through and spread their message to a large number of potential new customers. Marketing via social media has become a […]


Advertising & Marketing, Business Law & Regulations, Finance

How Companies Can Avoid Death by Rising Advertising Costs

October 25, 2018

Via: Entrepreneur

As if scaling a business isn’t hard enough, advertising costs have risen significantly in recent years and will continue to do so. As the stakes get higher, taking organic strategic steps can help you get more for your money. Here’s […]


Advertising & Marketing, Business Law & Regulations

5 Insights Into Human Behavior That Will Boost Your Sales and Marketing

October 22, 2018

Via: Entrepreneur

People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack […]


Advertising & Marketing, Business Law & Regulations

3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts

October 8, 2018

Via: Entrepreneur

Today, according to Statista, some 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are reaching for their credit cards to make online purchases. When people hear these numbers, they don’t wait […]


Advertising & Marketing, Business Law & Regulations

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

October 2, 2018

Via: Entrepreneur

°Consumer Confidence Index numbers haven’t been this high prior to a holiday shopping season in 18 years, according to the Conference Board. In this context of high-buying intentions, my location marketing firm Reveal Mobile surveyed 260 small- to medium-business owners […]


Advertising & Marketing, Business Law & Regulations

How to Optimize Facebook Advertising in 7 Steps

September 20, 2018

Via: Fit Small Business

Facebook advertising targets Facebook users with various Facebook ad types and placements based on interests, web activity, psychographics and demographics. Ads deliver eye-catching photos, valuable content and calls to action tailored to your ideal customer profile. Create content that garners […]


Advertising & Marketing, Business Law & Regulations

6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

September 18, 2018

Via: Entrepreneur

‘Tis the season for online shopping. Well, not quite yet, but it’ll be here before you know it. In fact, according to CPC Strategy’s survey results, 35.5 percent of shoppers surveyed planned on starting their holiday gift shopping before Thanksgiving. […]


Advertising & Marketing, Business Law & Regulations

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

September 18, 2018

Via: Entrepreneur

Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a […]