Category: Advertising & Marketing

September 10, 2021

Understanding Multilevel Marketing Multilevel marketing is a legitimate business strategy that is commonly used by businesses that rely (heavily) on sales to generate revenue. Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to […]

August 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU’s Guidelines, which […]

June 18, 2021

Car owners can indeed get paid to put ads on their cars—a procedure known as “wrapping”—but some solicitations to join such advertising companies are scams. Unfortunately, this is a field where fraudsters abound. The sums that legitimate advertisers amount to […]

May 17, 2021

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]

May 14, 2021

There are thousands of articles, webinars and infographics out there that dive into all of the benefits of an account-based marketing (ABM) strategy. For large enterprises, however, resources are slim. If marketing and sales departments within those companies are looking […]

April 16, 2021

Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with […]

March 24, 2021

What Is the Advertising Checking Bureau? (ACB) The Advertising Checking Bureau (ACB) is an organization that serves manufacturers and their retailers by providing a variety of advertising related services. The Advertising Checking Bureau offers services such as advertising tracking, brand […]

March 11, 2021

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]

February 18, 2021

COVID-19 and the many national lockdowns that have followed have caused a huge shift in advertising and marketing. Suddenly, everyone is at home and receiving nearly all content digitally; through their phones, tablets and TVs, and advertising budgets have been […]

February 17, 2021

f you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]