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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

Multilevel Marketing (MLM) Definition

September 10, 2021

Via: Investopedia

Understanding Multilevel Marketing Multilevel marketing is a legitimate business strategy that is commonly used by businesses that rely (heavily) on sales to generate revenue. Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to […]


Advertising & Marketing, Business Law & Regulations

Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

August 20, 2021

Via: National Law Review

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU’s Guidelines, which […]


Advertising & Marketing, Business Law & Regulations

Can I make money advertising on my car, or is it a scam?

June 18, 2021

Via: Investopedia

Car owners can indeed get paid to put ads on their cars—a procedure known as “wrapping”—but some solicitations to join such advertising companies are scams. Unfortunately, this is a field where fraudsters abound. The sums that legitimate advertisers amount to […]


Advertising & Marketing, Business Law & Regulations

What Bernie Sanders and Charli D’Amelio Can Teach You About Influencer Marketing

May 17, 2021

Via: Entrepreneur

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]


Advertising & Marketing, Business Law & Regulations

4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations

May 14, 2021

Via: Entrepreneur

There are thousands of articles, webinars and infographics out there that dive into all of the benefits of an account-based marketing (ABM) strategy. For large enterprises, however, resources are slim. If marketing and sales departments within those companies are looking […]


Advertising & Marketing, Business Law & Regulations

Top 15 Ways to Crush Your Real Estate Social Media Marketing

April 16, 2021

Via: Fit Small Business

Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with […]


Advertising & Marketing, Business Law & Regulations

Advertising Checking Bureau (ACB)

March 24, 2021

Via: Investopedia

What Is the Advertising Checking Bureau? (ACB) The Advertising Checking Bureau (ACB) is an organization that serves manufacturers and their retailers by providing a variety of advertising related services. The Advertising Checking Bureau offers services such as advertising tracking, brand […]


Advertising & Marketing, Business Law & Regulations

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

March 11, 2021

Via: Entrepreneur

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]


Advertising & Marketing, Business Law & Regulations

Advertising in the Time of Coronavirus

February 18, 2021

Via: National Law Review

COVID-19 and the many national lockdowns that have followed have caused a huge shift in advertising and marketing. Suddenly, everyone is at home and receiving nearly all content digitally; through their phones, tablets and TVs, and advertising budgets have been […]


Advertising & Marketing, Business Law & Regulations

Email Marketing List Maintenance Best Practices

February 17, 2021

Via: Business News Daily

f you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]