Category: Advertising & Marketing

May 10, 2019

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, while technology in the digital marketing space […]

April 24, 2019

According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and […]

April 23, 2019

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media […]

April 17, 2019

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and […]

March 29, 2019

For years, customer relationship management software was exclusive to enterprise companies that could afford it, but increasingly, we’re seeing CRM software gain in popularity among the small business crowd. When Keap (formerly Infusionsoft) surveyed nearly 1,500 American small business owners […]

March 25, 2019

Do people still look or listen to ads? Do they remember what they see? Is it worthwhile to spend money on traditional advertising methods such as radio, television, or magazine ads? These and many other questions are answered in our […]

March 7, 2019

Chinese telecommunications company Huawei filed a lawsuit Wednesday against the US government to block the enforcement of a law that prohibits government agencies from using equipment from Huawei. The lawsuit marks the latest escalation of a dispute that has already […]

February 25, 2019

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]

February 11, 2019

Businesses sometimes like to dip a toe at a time into marketing. Unsure of how much to spend and where to spend it, these owners choose to start slowly. But that’s where they go wrong because it takes an “all-in” […]

January 25, 2019

Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not surprising that more than half of companies use some form of marketing […]