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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

Texas AG Sues Google over Misleading Endorsements

January 21, 2022

Via: LexBlog

When a company uses an influencer or other person to endorse the company’s products, it’s important that endorsement reflects the endorser’s honest opinions, beliefs, or experiences with the products. Of course, in order for that to happen, the endorser must […]


Advertising & Marketing, Business Law & Regulations

2022 Trends Outlook: Legal Marketing

January 6, 2022

Via: Lawyer Monthly

For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure […]


Advertising & Marketing, Business Law & Regulations

FTC Releases Guidance on Negative Option Marketing

November 8, 2021

Via: National Law Review

The Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.” Negative Option Marketing is the practice of taking consumers’ silence as tacit consent in various circumstances, including automatic […]


Advertising & Marketing, Business Law & Regulations

The Explosive Growth Of Influencer Marketing, The Law and Future Trajectory

November 1, 2021

Via: Entrepreneur

Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 […]


Advertising & Marketing, Business Law & Regulations

How to Be More Inclusive with Your Legal Marketing

October 20, 2021

Via: National Law Review

If your law firm isn’t focusing on inclusivity and diversity in its marketing, you may be missing out on opportunities to grow your business and provide legal help to those who need it. Being inclusive with your law firm marketing […]


Advertising & Marketing, Business Law & Regulations

Illinois’ marketplace facilitator law – insights and analysis

October 15, 2021

Via: LexBlog

The latest October 1 – The Illinois Department of Revenue releases Sales and Use Tax Form CRT-63 “Sales Through Marketplace Facilitator Certificate.” (PDF). This certificate, which must be renewed annually, must be provided by marketplace facilitators to marketplace sellers. The […]


Advertising & Marketing, Business Law & Regulations

Multilevel Marketing (MLM) Definition

September 10, 2021

Via: Investopedia

Understanding Multilevel Marketing Multilevel marketing is a legitimate business strategy that is commonly used by businesses that rely (heavily) on sales to generate revenue. Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to […]


Advertising & Marketing, Business Law & Regulations

Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

August 20, 2021

Via: National Law Review

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU’s Guidelines, which […]


Advertising & Marketing, Business Law & Regulations

Can I make money advertising on my car, or is it a scam?

June 18, 2021

Via: Investopedia

Car owners can indeed get paid to put ads on their cars—a procedure known as “wrapping”—but some solicitations to join such advertising companies are scams. Unfortunately, this is a field where fraudsters abound. The sums that legitimate advertisers amount to […]


Advertising & Marketing, Business Law & Regulations

What Bernie Sanders and Charli D’Amelio Can Teach You About Influencer Marketing

May 17, 2021

Via: Entrepreneur

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]