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Category: Advertising & Marketing


Advertising & Marketing, Business Law & Regulations

How to Plan a Viral Marketing Campaign

September 10, 2019

Via: Entrepreneur

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]


Advertising & Marketing, Business Law & Regulations

3 Powerful Uses of Machine Learning in Marketing

August 26, 2019

Via: Entrepreneur

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]


Advertising & Marketing, Business Law & Regulations

Is Instagram Making Your Photos and Messages Public? (Hint: No.)

August 22, 2019

Via: Entrepreneur

Will Instagram make all your photos and messages public as part of a privacy policy change? No. That didn’t stop a number of celebrities and US Secretary of Energy Rick Perry (you know, the guy responsible for the nukes) from […]


Advertising & Marketing, Business Law & Regulations

Supercharge Your Marketing by Learning Advanced SEO

July 30, 2019

Via: Entrepreneur

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]


Advertising & Marketing, Business Law & Regulations

Top POS Marketing Ideas to Maximize Sales

July 23, 2019

Via: Fit Small Business

Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]


Advertising & Marketing, Business Law & Regulations

How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s.

July 15, 2019

Via: Entrepreneur

In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After […]


Advertising & Marketing, Business Law & Regulations, Privacy

‘Abuse Emails’: What They Are and How They Impact Your Email Marketing

June 17, 2019

Via: Entrepreneur

And that action can have consequences. Might it impact your email marketing, and what can you do to prevent the damage? Let’s place things in context first; then I’ll share my best tips on emailing safely. First, what are abuse […]


Advertising & Marketing, Business Law & Regulations

How to Make Positive Changes to Your Marketing Process

June 14, 2019

Via: Entrepreneur

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]


Advertising & Marketing, Business Law & Regulations

5 Relationship-Marketing Strategies for Small Businesses to Use to Increase ROI

May 10, 2019

Via: Entrepreneur

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, while technology in the digital marketing space […]


Advertising & Marketing, Business Law & Regulations

5 Smart Ways to Use Social Media to Grow Your Business in 2019

April 24, 2019

Via: Entrepreneur

According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and […]