Here’s a riddle for you:
- What is the most integral part of driving demand for your business, but the first thing you cut when times are tough?
- What part of our business do we put the most pressure on getting results from but struggle with allocating resources to?
- What is one of our biggest frustrations when it comes to our business, but also an area that we have never taken the time to fully understand?
If you guessed marketing, you’d be right.
