As an entrepreneur, you know how important marketing is to your business. But the task at hand can be overwhelming, leading to disjointed efforts.
It doesn’t have to be that way, says business development consultant and Entrepreneur magazine writer Terry Rice. In the above video, Rice outlines the Objective First Framework to help keep you on track and deliver the desired results.
It all starts with your objective. What is your goal for the campaign? You want be very specific with this, so maybe it’s getting leads for your newsletter. And then beyond that, you want to have a numeric value. How many leads? And lastly, a time period.
