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7 Tips for Creating a Great Business Marketing Plan

There are few documents that rival the importance of a business plan, which outlines your company’s course for success. One critical portion of that plan is your marketing strategy, one of the many smaller outlines that come together to form the entire vision.

Because this strategy is only one piece in the larger puzzle and requires a heavier investment for less immediate results, you may not give marketing the attention it deserves. However, a well-thought-out marketing strategy can reveal opportunities through new audience segments, changes in pricing strategy or by differentiating your brand from the competition.

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