Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise and a nimbler organizational structure to the table. Small and mid-size firms also have lower overhead and pricing advantages.
On the marketing side, some of the advantages of mid-size law firms include the ability to quickly pivot with market changes, launch niche practices, service lines and industry groups, onboard laterals and bring new ideas to market due to that nimbler structure.
