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Executing a Follow-Up Campaign in 4 Steps

There are hundreds of variations of follow-up campaigns and strategies. One of the most reliable is structured in four main steps — although, after mixing in low- and no-cost online media like email, each main step may have a handful of contacts, not just one. Today, you have many opportunities to create closed loops, to keep re-engaging prospects. Email and/or mail might drive to a specific website housing a video sales letter or voiced PowerPoint presentation; the viewing of that triggers an email sequence and an outbound telemarketing call;

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