We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or a mop or some other kind of gadget. If we call in the next 20 minutes, we’ll receive two for the price of one. Somehow, against my better judgment, I find myself thinking about calling in to cash in on the deal. But why?
It’s because those infomercials are all about urgency. You can use the same tactic to drive sales to your business, too.