While all the fuss around the upcoming deprecation of third-party cookies has filled the online advertising space in the past months, new privacy regulations turn out to be another big challenge the industry is about to face. In fact, it is already here, and ignoring it is no longer an option.
Neverending treasure hunt for users’ data consent
Truth be told, a multitude of reputable companies working in online advertising have put exceptional effort into the adaptation of their business models to comply with new privacy laws, hence protecting end users’ personal data better. In spite of such significant effort, however, neither website/app owners nor their loyal audience are feeling satisfied with how things are going.
