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“Stop Z”, the Ukrainian marketing campaign to remove the letter Z from the world’s logos

The letter Z has become a symbol of support for Vladimir Putin and the invasion of Ukraine. Since the first Russian convoys approached Ukrainian territory, the vehicles were already adorned with a Z. The symbol , graphically simple, supposedly began to be used to identify friendly fire, but later became part of an ideological discourse when used by the official accounts of the Kremlin despite the fact that Z is not part of the Cyrillic alphabet. Those who support Putin began to use it to Z and today it can be seen on bus shelters, murals, graffiti in the streets and on the uniforms of Russian athletes, such as Evgeny Ryov , the swimmer who lost a sponsor for wearing the symbol.

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