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What the Future May Hold for Account-Based Marketing

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our industry has been accelerating at warp speed for the last decade, and we don’t want to miss out on anything new and improved. Therefore, what should we expect after the novelty of ABM and ABX wears off and the industry evolves again?

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