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Big Four vs Big Law: How AI Is Raising the Stakes in the Legal Market

March 18, 2021

For some time now, the Big Four have had their sights set on the legal market. Deloitte’s acquisition of Kemp Little, a 114-person strong law firm, earlier this year doubled the size of its legal division overnight, and a recent study by Thomson Reuters found that the Big Four’s market share in the legal sector is projected to grow by 12.9% this year alone.

These Alternative Legal Service Providers or ‘ALSPs’ such as the Big Four are often characterised by their willingness to rip up the rule book that has been written and embedded by more traditional law firms over the past 100 years.

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