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10 Retail Marketing Strategies to Drive Sales in 2023

A retail marketing strategy is an actionable plan to develop and promote products to attract and keep customers and drive sales—and it is essential whether you’re a seasoned business owner or just starting a retail business. With 20% of small businesses failing in their first year and over half of them not surviving by their fifth year, business owners must devote more time to developing solid retail marketing strategies to get people interested in their products—and keep them interested.

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