As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn’t enough, many companies are slashing marketing spend.
With that being said, CMOs can see significant short-term improvements that will help them power through the forecasted downturn by focusing on these areas of their business:
1. Optimizing campaigns for offline conversion events
Your most important priority should be to integrate your advertising platforms with your CRM or demand-gen platform. This will allow you to optimize your ad campaigns for bottom-funnel conversion events.
