In an important regulatory update that may significantly impact your organization’s marketing strategies, the Federal Communications Commission (FCC) adopted amendments to the Telephone Consumer Protection Act (TCPA) with a purported goal of “closing the lead generator loophole.”
Adopted on December 13, 2023, the most notable portions of the amendments revise consent requirements for telemarketing and text message marketing communications. Although the FCC’s focus was enhancing consumer protection, it’s important to be aware that the TCPA also applies to business-to-business (B2B) communications. The order released on December 18, 2023 can be found here. Key elements of this new rule include:
