The upcoming summer provides an ideal opportunity for brands to reevaluate and refine their strategies. One possibility is to invest in effective influencer collaborations. This article outlines how brands can forge successful partnerships with bloggers and influencers to maximize their summer sales.
The transition from Q1 2023 to Q1 2024 saw a 25% increase in influencer sales through affiliate marketing channels and a 17% rise in Gross Merchandise Value (GMV). This trend is particularly apparent as markets stabilize post-COVID-19 inflation spikes. Brands should consider this data when planning long-term marketing strategies to maximize revenue on influencer marketing while simultaneously cutting costs.
