You’ve been prepping for months — maybe even years — and your new business is finally starting to take shape. Chances are, you’re getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service in history, but without building anticipation in the months leading up to the launch, your business will fall flat, right out of the gate.
Nearly 75 percent of startups fail within the first three years. The classic saying “prior planning prevents poor performance” applies directly to a startup.
