Small-business owners are an interesting lot. They are focused, certainly. And busy? Beyond a doubt. But while they have enough vision and determination to launch companies, they often neglect themselves.
When I bring up the idea of building a personal brand, many small-business owners give me a look — a look that seems to ask, “and when would I have time to do that?” It’s a fair question. With all the demands on their time, how can a small-business owner build a personal brand? Why would they even want to? And what would they do with a personal brand once they had it?
