Throughout my career, I’ve had the pleasure of helping many of the worlds top brands do amazing things with digital media. In the process, I’ve helped many of them define and ultimately staff their digital organizations. I’ve seen just how hard it can be to find true digital talent; especially, if you aren’t completely immersed in the digital world yourself.
I liken it to me interviewing a candidate for a position as a neurosurgeon. At best, I can evaluate personality and bedside manner, but I am certainly not able to test his or her domain knowledge.
