According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become such a staple in marketing techniques is the accessibility of influencers to any company of any size and type. Have you heard of Sophie Hinchliffe? With her 4.4 million Instagram followers in the area of home cleaning, she would be a good one for any detergent brand to get to know. @Juliatakesahike? She has 5,688 Instagram followers who seek her advice on hiking trails and adventures and is an influencer for a wide variety of clothing brands from 32 Degrees to Drifted Co.
