There is power in names, or so the saying goes. That is most certainly true in the world of luxury fashion brands. Some of the most renowned fashion houses are named after their founders: Chanel, named after the famous Gabrielle (Coco) Chanel, Dior, after Christian Dior, Burberry, after Thomas Burberry, and the list goes on.
There is value and goodwill associated with famous names, and for such value to be protected from free-riders who would take advantage, designers resort to the legal protection of trademarks.
