Tag: ROI

July 28, 2023

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]

September 29, 2022

“Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though […]

August 30, 2022

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]

June 27, 2022

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]

May 11, 2020

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]

May 10, 2019

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, while technology in the digital marketing space […]

March 25, 2019

Do people still look or listen to ads? Do they remember what they see? Is it worthwhile to spend money on traditional advertising methods such as radio, television, or magazine ads? These and many other questions are answered in our […]

October 8, 2018

Today, according to Statista, some 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are reaching for their credit cards to make online purchases. When people hear these numbers, they don’t wait […]