Tag: Marketing strategies

April 22, 2024

Marketing yourself as a litigator involves distinct challenges, primarily because the services are often complex and the outcomes uncertain, making it inherently difficult to market. While potential clients often seek litigation services only when faced with significant legal issues, strategic […]

January 5, 2023

1 – Update your banner images on various social media channels. This is a great time to take stock of the images you use on your social media platforms and make sure they reflect your brand and your business. Make […]

November 9, 2022

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]

October 20, 2021

If your law firm isn’t focusing on inclusivity and diversity in its marketing, you may be missing out on opportunities to grow your business and provide legal help to those who need it. Being inclusive with your law firm marketing […]

April 13, 2020

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]

May 10, 2019

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, while technology in the digital marketing space […]

June 28, 2018

From guerilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies to get their brand names known. One popular […]

May 24, 2018

There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small […]

March 10, 2017

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs. Corporate marketing programs for franchisees. Additional marketing programs offered […]

December 2, 2016

As a small-business owner, you can’t do everything, so focusing on items that don’t require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads, the duo […]

June 13, 2016

I am not a trained marketer. Yet I’ve been the chief marketer and run major teams for major brands. At my last in-house role, I took a company from 45 million to 100 million users, and was on the executive […]