Tag: marketing

September 17, 2018

Have you ever wondered how Olympic runners become the best in the world? It requires a lot more than simply going out and doing a few laps on the track every day. The world’s best sprinters use a varied workout […]

August 30, 2018

A marketing qualified lead (MQL) is one of the earliest leads in your sales funnel, also referred to as an engaged lead. These are leads who match your ideal customer profile and have clicked on a link, called for more […]

July 31, 2018

Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top priority. According to the 2018 B2B Marketing Mix report from Sagefrog, 67 percent of companies surveyed named lead generation as their […]

July 26, 2018

When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first step is thinking about customer development. Customer development involves mostly reaching out to your customers […]

June 19, 2018

The smartest rule you can follow regarding your marketing and advertising campaigns is this: You are no longer going to permit any advertising, marketing or selling investments to be made without direct and accurate tracking, measurement and accountability. You’ll hear all sorts of […]

February 8, 2018

Even if you offer quality products or services, there is no guarantee that your business will always get the sale. Competition is heavy in most industries and business owners need to have innovative ways to get more clients. If you’re […]

December 8, 2017

A quick Google Trends Search and you’ll quickly see that the search for “Influencer Marketing” has skyrocketed over the last five years. Rightfully so, as Entrepreneur contributor Daniel Newman pointed out in 2015, and several studies have proved: Influencer marketing is […]

September 1, 2017

We often hear from our customers that it had always been their dream to own a business – whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. […]

July 5, 2017

Five years ago, a committed group of law firm leaders and law firm service providers embarked on a journey to reimagine the legal profession with a futurist’s view. While many innovation journeys begin with an examination of the current state […]

May 16, 2017

This blog is not about writing a resume. It’s about getting the right stuff on your resume. Once you have completed law school and started practicing law, your career tends take a natural course. Hard work, opportunities, and even challenges […]

May 16, 2017

According to a study by Clutch, almost half of small business owners don’t have a website. However, 81% of shoppers are looking online before making a purchasing decision. Therefore, not having a website means losing out on potential customers and […]

May 9, 2017

Body language is so yesterday. Tomorrow, it will be head language. That’s because today Facebook researchers are working on a brain-computer interface that will let you type with just your mind. They want people to communicate with the computers through […]

April 25, 2017

Almost all lawyers use social media but few know how it helps their practice, according to a new survey. Attorney at Work, reporting results of its third annual social media marketing survey, said that 96 percent of the respondents regularly […]

March 28, 2017

For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a salt deposit […]

March 13, 2017

Standing out as an ecommerce business can be tough. Today, online retailers abound in practically every niche, and many have gotten their distribution and shipping down to a science. What’s more, your competitive edge has to be a sharp one: […]

March 10, 2017

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs. Corporate marketing programs for franchisees. Additional marketing programs offered […]

March 8, 2017

Owning a business that is part of a franchise or that has multiple locations can be a positive business venture when done correctly. That said, there are a lot of things to consider before purchasing a business that is part […]

December 2, 2016

As a small-business owner, you can’t do everything, so focusing on items that don’t require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads, the duo […]

December 1, 2016

Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been well discussedelsewhere. But the derision of native advertising has failed to slow its advance for […]

November 30, 2016

Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for […]