Tag: marketing

September 6, 2016

You’ve been prepping for months — maybe even years — and your new business is finally starting to take shape. Chances are, you’re getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking […]

August 3, 2016

One of the most common struggles for small businesses, startups and solo entrepreneurs is standing out from the competition. The good news is, there’s a powerful strategy to do just that. Unfortunately, it’s also one of the most under-utilized: a personal story. A personal […]

July 20, 2016

The marketing materials that you create for your business — be they blog posts, podcasts or videos — are vital to attracting and engaging customers. On this episode of #theREI360show, Chris Haddon and Jason Balin, co-founders of Columbia, M.D.-based lending and real estate companies Hard Money Bankers and REI 360, discuss four laws of […]

June 30, 2016

Small-business owners are an interesting lot. They are focused, certainly. And busy? Beyond a doubt. But while they have enough vision and determination to launch companies, they often neglect themselves. When I bring up the idea of building a personal […]

June 27, 2016

Workaholic attorneys may be spending too little time marketing and too much time lawyering. In the long term, this can make lawyers vulnerable to economic dips. The realities of today’s economy make it necessary for attorneys both at large firms […]

June 24, 2016

Revisit your purpose It’s important to constantly revisit the reason why you started your business. Make sure it’s still engaging. Decide if it needs to be altered or amended. Reflect on other compelling reasons for building your business. If you […]

June 22, 2016

There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the […]

June 21, 2016

In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations, and after working with these ambitious business people, nine of my quotes seem to resonate most with my clients. Just like a comedian […]

June 13, 2016

I am not a trained marketer. Yet I’ve been the chief marketer and run major teams for major brands. At my last in-house role, I took a company from 45 million to 100 million users, and was on the executive […]

May 23, 2016

Lawyer advertising that mentions awards such as “Super Lawyers,” “Rising Stars” and “Best Lawyers” has spurred the filing of many complaints with a New Jersey committee that considers ethics of lawyer advertising. The New Jersey Supreme Court Committee on Lawyer […]

May 16, 2016

Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant trends at the right time to not only complement the brand, but also […]

May 2, 2016

The timing seemed prescient. One day after the ABA adopted a hotly contested resolution to guide states in their regulation of nontraditional legal service providers, Avvo rolled out Avvo Legal Services, offering fixed-fee, limited-scope legal services through a network of […]

April 21, 2016

Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns. There is no denying that digital […]

April 14, 2016

Are you watching the third wave of coffee and thinking you need to get in on this business? Third wave coffee simply indicates high quality java production. It’s an effort to elevate coffee to more sophisticated territory, treating it like […]

March 30, 2016

Email marketing! This happens to be one of my favorite topics. Why? Email is anincredibly efficient ways to market to your audience. Unlike the visitors who wander onto your site from search engine traffic, your email list is filled with […]

March 4, 2016

LinkedIn isn’t just for networking. For attorneys, it’s also a platform for marketing your business. Lawyers should at least consider taking a glance at LinkedIn’s advert options for small firms. It’s well known that lawyers don’t like change — we […]

February 19, 2016

Roughly two-thirds of those eligible for legal aid in Massachusetts (read: people in extreme poverty) are turned away because there aren’t enough legal aid attorneys. Approximately 80 percent of all individuals in civil court represent themselves—in matters that will change […]

February 18, 2016

Have you ever considered an advertising or marketing idea but dismissed it because you thought it crossed the line of good taste? We have news for you: whatever the idea was, somebody probably already beat you too it. The Internet […]

February 11, 2016

Legal consumers might search for a lawyer online. They might check out your attorney website or browse through your blog. But when it comes time to get in touch, almost all legal consumers do so via phone. If you want […]

February 10, 2016

We swear we’re not making this up: lawyers are absolutely dominating the field of content marketing. According to Contently, law firms both large and small are getting into the game of providing regular (and useful) content for potential clients. This is […]