Tag: Small Businesses

December 21, 2022

1. Create a Small Business Website The most crucial and foundational component of digital marketing for small businesses is to build a website. Besides making your brand more discoverable in online search, a website also boosts your credibility. It also […]

November 9, 2022

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]

November 1, 2021

Remote work and a difficult labor environment are making benefits that have gained traction during the pandemic more popular than ever, according to recent data, and that shift could make hiring and retaining workers easier for small-business owners — if […]

June 30, 2021

When employers think of offering benefits, health insurance is typically at the top of the list. Next in line are insurance policies and retirement, but there are many other potential benefits. They generally fall into four categories, some of which […]

February 17, 2020

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]

September 6, 2019

National Funding is an online lender that helps small businesses prosper. It’s committed to the values of hard work, ethics, mutual respect, and transparency when helping small business owners. David Gilbert founded the company in 1999 with a focus on […]

May 10, 2019

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, while technology in the digital marketing space […]

November 7, 2018

Customer Relationship Management (CRM) is software that helps businesses manage and optimize relationships with customers and prospects. It is a pipeline tool that establishes sales stages as well as manages and tracks activities within each stage with things like alerts […]

October 2, 2018

webRecruiting software is used to help businesses find top talent by posting to job boards and keeping track of applicant resumes. It prevents you from having to maintain paper files as you go through the interviewing process. Many push candidate […]

September 19, 2018

Most small businesses need a little financial help getting off the ground or out of the garage. And while there are many ways to finance a startup, from angel investors to friends and family, most small biz owners are turning […]

September 18, 2018

Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a […]

July 13, 2018

The purpose of social media for businesses is to attract, engage and retain customers. After evaluating most of the social media sites out there, we’ve put together a list of the best social media for business owners. Every business is […]

May 24, 2018

There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small […]

March 29, 2017

Today’s consumer is more or else demanding all services be “Uberized”. Meanwhile, today one in three American workers offers independent or freelance services — that’s a lot of service supply. On-demand platforms have entered the fold claiming to provide the […]

December 9, 2016

The cost of government regulations is staggering, and it’s a cost that only goes one way — up. I just visited the Federal Register website, where you can search and access regulations published since 1994, and on one single Monday, […]

May 3, 2016

For some businesses, the Affordable Care Act isn’t turning out to be so affordable. According to a study by Field Nation, an online work platform, and Future Workplace, an executive development firm, the law commonly known as Obamacare is leading […]