Advertising & Marketing, Business Law & Regulations
August 8, 2022
Via: EntrepreneurFor more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]
Advertising & Marketing, Business Law & Regulations
July 18, 2022
Via: ABA JournalSocial media companies should be liable under product-liability law for designing their products in a way that addicts their users and causes other harms, according to a growing number of lawsuits. Law.com has a story on the suits, which contend […]
Advertising & Marketing, Business Law & Regulations
June 27, 2022
Via: EntrepreneurPaid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]
Advertising & Marketing, Business Law & Regulations
June 23, 2022
Via: LexBlogOn June 21, the Department of Justice (DOJ) filed a lawsuit and a settlement framework with Meta Platforms, Inc. (previously known as Facebook) to resolve allegations that Meta’s advertising placement algorithms discriminate against Facebook users based on their race, color, […]
Advertising & Marketing, Business Law & Regulations
June 15, 2022
Via: EntrepreneurMarketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]
Advertising & Marketing, Business Law & Regulations
June 1, 2022
Via: EntrepreneurThe biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we […]
Advertising & Marketing, Business Law & Regulations
May 5, 2022
Via: National Law ReviewCriminal law is a complex and ever-changing field. Every case is different, making it difficult to create a one-size-fits-all marketing strategy. However, there are some basic principles that all criminal defense attorneys can follow to grow their practice. In this […]
Advertising & Marketing, Business Law & Regulations
May 2, 2022
Via: ABA JournalFor decades, a central inquiry in free speech analysis has been whether government regulation is content-based or content-neutral. Content-based government regulations of speech generally must meet strict scrutiny. To be constitutional, they must be narrowly tailored to achieve a compelling […]
Advertising & Marketing, Business Law & Regulations
April 29, 2022
Via: ABA JournalA federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices. The 4th U.S. Circuit Court of Appeals at Richmond, Virginia, said the disclosure regulations impose “relatively benign burdens […]
Advertising & Marketing, Business Law & Regulations
April 22, 2022
Via: JD SupraOn April 21, 2022, the U.S. Supreme Court decided City of Austin, Texas v. Reagan National Advertising of Austin, LLC, et al., No. 20-1029, holding that a city ordinance regulating offsite advertising is not subject to strict scrutiny under the […]
Advertising & Marketing, Business Law & Regulations
April 19, 2022
Via: Lawyer MonthlyAccording to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become […]
Advertising & Marketing, Business Law & Regulations
April 18, 2022
Via: The Wall Street JournalObstacles are mounting against online-advertising giants, but the pain won’t be spread evenly. Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector. […]
Advertising & Marketing, Business Law & Regulations
April 13, 2022
Via: National Law ReviewLike many lawyers, I did not learn about marketing in law school. I knew nothing about communications or media relations before law school, either. When I graduated and began practicing at a boutique matrimonial law firm, there was no internal […]
Advertising & Marketing, Business Law & Regulations
March 29, 2022
Via: EntrepreneurThe letter Z has become a symbol of support for Vladimir Putin and the invasion of Ukraine. Since the first Russian convoys approached Ukrainian territory, the vehicles were already adorned with a Z. The symbol , graphically simple, supposedly began […]
Advertising & Marketing, Business Law & Regulations
March 4, 2022
Via: EntrepreneurIt’s not surprising how the word metaverse finds its way into newer technological discourses. We have heard top CEOs such as Mark Zuckerberg and Satya Nadella talk about it. Whether you are a vetted internet expert or a casual lurker, […]
Advertising & Marketing, Business Law & Regulations
January 21, 2022
Via: LexBlogWhen a company uses an influencer or other person to endorse the company’s products, it’s important that endorsement reflects the endorser’s honest opinions, beliefs, or experiences with the products. Of course, in order for that to happen, the endorser must […]
Advertising & Marketing, Business Law & Regulations
January 6, 2022
Via: Lawyer MonthlyFor many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure […]
Advertising & Marketing, Business Law & Regulations
November 8, 2021
Via: National Law ReviewThe Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.” Negative Option Marketing is the practice of taking consumers’ silence as tacit consent in various circumstances, including automatic […]
Advertising & Marketing, Business Law & Regulations
November 1, 2021
Via: EntrepreneurInfluencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 […]
Advertising & Marketing, Business Law & Regulations
October 20, 2021
Via: National Law ReviewIf your law firm isn’t focusing on inclusivity and diversity in its marketing, you may be missing out on opportunities to grow your business and provide legal help to those who need it. Being inclusive with your law firm marketing […]