Tag: marketing

January 18, 2019

The legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]

January 8, 2019

Every year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make […]

December 26, 2018

Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, […]

December 12, 2018

One of the most important aspects of running a successful business is the need to continually market yourself. Without consistent and effective marketing, no one will know you exist. But, marketing just for the sake of marketing won’t do any […]

November 13, 2018

Giving out swag and using traditional advertising methods may not be a big driver of clients for most lawyers (or any industry really), but some of the cooler marketing ideas can actually help drive business. That is, if you do […]

November 6, 2018

The average family home looks very different today than in years past. According to recent data, a record 64 million Americans and 2.2 million Canadians are currently living in multigenerational homes, and this trend shows no sign of slowing down. […]

November 1, 2018

Today, social media is a very crowded and competitive ecosystem — it can be extremely difficult for brands to break through and spread their message to a large number of potential new customers. Marketing via social media has become a […]

October 22, 2018

People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack […]

September 17, 2018

Have you ever wondered how Olympic runners become the best in the world? It requires a lot more than simply going out and doing a few laps on the track every day. The world’s best sprinters use a varied workout […]

August 30, 2018

A marketing qualified lead (MQL) is one of the earliest leads in your sales funnel, also referred to as an engaged lead. These are leads who match your ideal customer profile and have clicked on a link, called for more […]