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Tag: marketing


Advertising & Marketing, Business Law & Regulations, Uncategorized

Now Is the Ideal Time to Invest in Influencer Marketing

June 10, 2020

Via: Entrepreneur

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]


Advertising & Marketing, Business Law & Regulations, Financing your Business

4 Questions You Should Ask Before Investing in Influencer Marketing

May 11, 2020

Via: Entrepreneur

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]


Advertising & Marketing, Business Law & Regulations

Why You Should Consider Contribution Marketing Right Now

April 13, 2020

Via: Entrepreneur

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]


Advertising & Marketing, Business Law & Regulations

3 Ways to Stretch Your Marketing Budget

March 5, 2020

Via: Entrepreneur

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]


Advertising & Marketing, Business Law & Regulations

How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

February 17, 2020

Via: Entrepreneur

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]


Advertising & Marketing, Business Law & Regulations

How to Plan a Viral Marketing Campaign

September 10, 2019

Via: Entrepreneur

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]


Advertising & Marketing, Business Law & Regulations

3 Powerful Uses of Machine Learning in Marketing

August 26, 2019

Via: Entrepreneur

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]


Advertising & Marketing, Business Law & Regulations

Supercharge Your Marketing by Learning Advanced SEO

July 30, 2019

Via: Entrepreneur

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]


Advertising & Marketing, Business Law & Regulations

Top POS Marketing Ideas to Maximize Sales

July 23, 2019

Via: Fit Small Business

Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]


Advertising & Marketing, Business Law & Regulations

How to Make Positive Changes to Your Marketing Process

June 14, 2019

Via: Entrepreneur

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]