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Tag: marketing


Advertising & Marketing, Business Law & Regulations

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

March 11, 2021

Via: Entrepreneur

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]


Advertising & Marketing, Business Law & Regulations

Email Marketing List Maintenance Best Practices

February 17, 2021

Via: Business News Daily

f you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]


Advertising & Marketing, Business Law & Regulations

5 Best Social Media Marketing Agencies for Small Business in 2021

February 16, 2021

Via: Fit Small Business

As simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be […]


Advertising & Marketing, Business Law & Regulations

How CRM Benefits Marketing Campaigns

February 8, 2021

Via: Business News Daily

CRM software can be an indispensable tool for improving marketing campaigns. Customer relationship management (CRM) is essential to sales, marketing, and customer support. CRM software can help to automate data collection and analysis so your teams know exactly how to […]


Advertising & Marketing, Business Law & Regulations, Uncategorized

Now Is the Ideal Time to Invest in Influencer Marketing

June 10, 2020

Via: Entrepreneur

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]


Advertising & Marketing, Business Law & Regulations, Financing your Business

4 Questions You Should Ask Before Investing in Influencer Marketing

May 11, 2020

Via: Entrepreneur

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]


Advertising & Marketing, Business Law & Regulations

Why You Should Consider Contribution Marketing Right Now

April 13, 2020

Via: Entrepreneur

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]


Advertising & Marketing, Business Law & Regulations

3 Ways to Stretch Your Marketing Budget

March 5, 2020

Via: Entrepreneur

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]


Advertising & Marketing, Business Law & Regulations

How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

February 17, 2020

Via: Entrepreneur

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]


Advertising & Marketing, Business Law & Regulations

How to Plan a Viral Marketing Campaign

September 10, 2019

Via: Entrepreneur

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]