Advertising & Marketing, Business Law & Regulations, Uncategorized
June 10, 2020
Via: EntrepreneurCoronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]
Advertising & Marketing, Business Law & Regulations, Financing your Business
May 11, 2020
Via: EntrepreneurInfluencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]
Advertising & Marketing, Business Law & Regulations
April 13, 2020
Via: EntrepreneurIf you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]
Advertising & Marketing, Business Law & Regulations
March 5, 2020
Via: EntrepreneurMarketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]
Advertising & Marketing, Business Law & Regulations
February 17, 2020
Via: EntrepreneurPurpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]
Advertising & Marketing, Business Law & Regulations
September 10, 2019
Via: EntrepreneurImagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]
Advertising & Marketing, Business Law & Regulations
August 26, 2019
Via: EntrepreneurWe’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]
Advertising & Marketing, Business Law & Regulations
July 30, 2019
Via: EntrepreneurLearning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]
Advertising & Marketing, Business Law & Regulations
July 23, 2019
Via: Fit Small BusinessPoint-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]
Advertising & Marketing, Business Law & Regulations
June 14, 2019
Via: EntrepreneurIf you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]