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Tag: marketing


Advertising & Marketing, Business Law & Regulations

How to Plan a Viral Marketing Campaign

September 10, 2019

Via: Entrepreneur

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a […]


Advertising & Marketing, Business Law & Regulations

3 Powerful Uses of Machine Learning in Marketing

August 26, 2019

Via: Entrepreneur

We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the […]


Advertising & Marketing, Business Law & Regulations

Supercharge Your Marketing by Learning Advanced SEO

July 30, 2019

Via: Entrepreneur

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]


Advertising & Marketing, Business Law & Regulations

Top POS Marketing Ideas to Maximize Sales

July 23, 2019

Via: Fit Small Business

Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]


Advertising & Marketing, Business Law & Regulations

How to Make Positive Changes to Your Marketing Process

June 14, 2019

Via: Entrepreneur

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]


Advertising & Marketing, Business Law & Regulations

5 Tips for Better Email Marketing Performance

April 17, 2019

Via: Entrepreneur

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and […]


Advertising & Marketing, Business Law & Regulations

5 Ways to Build Your Brand That Aren’t Social Media Marketing

February 25, 2019

Via: Entrepreneur

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]


Advertising & Marketing, Business Law & Regulations

Dive In Headfirst or Get out of the Pool: Why Marketing Needs an ‘All-in’ Approach.

February 11, 2019

Via: Entrepreneur

Businesses sometimes like to dip a toe at a time into marketing. Unsure of how much to spend and where to spend it, these owners choose to start slowly. But that’s where they go wrong because it takes an “all-in” […]


Advertising & Marketing, Business Law & Regulations

How AI Is Driving Marketing Automation

January 25, 2019

Via: Entrepreneur

Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not surprising that more than half of companies use some form of marketing […]


Advertising & Marketing, Business Law & Regulations

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

January 18, 2019

Via: Entrepreneur

The legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]