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Tag: marketing


Advertising & Marketing, Business Law & Regulations

3 Ways to Test Paid Social Ads With a Purpose

June 27, 2022

Via: Entrepreneur

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]


Advertising & Marketing, Business Law & Regulations

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

June 15, 2022

Via: Entrepreneur

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]


Advertising & Marketing, Business Law & Regulations

Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns

June 1, 2022

Via: Entrepreneur

The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we […]


Advertising & Marketing, Business Law & Regulations

The Rise Of Influencer Marketing: How To Protect Your Company’s Liability

April 19, 2022

Via: Lawyer Monthly

According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become […]


Advertising & Marketing, Business Law & Regulations

A Lawyer’s Guide to Integrated Marketing

April 13, 2022

Via: National Law Review

Like many lawyers, I did not learn about marketing in law school. I knew nothing about communications or media relations before law school, either. When I graduated and began practicing at a boutique matrimonial law firm, there was no internal […]


Advertising & Marketing, Business Law & Regulations

2022 Trends Outlook: Legal Marketing

January 6, 2022

Via: Lawyer Monthly

For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure […]


Advertising & Marketing, Business Law & Regulations

FTC Releases Guidance on Negative Option Marketing

November 8, 2021

Via: National Law Review

The Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.” Negative Option Marketing is the practice of taking consumers’ silence as tacit consent in various circumstances, including automatic […]


Advertising & Marketing, Business Law & Regulations

The Explosive Growth Of Influencer Marketing, The Law and Future Trajectory

November 1, 2021

Via: Entrepreneur

Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 […]


Advertising & Marketing, Business Law & Regulations

Multilevel Marketing (MLM) Definition

September 10, 2021

Via: Investopedia

Understanding Multilevel Marketing Multilevel marketing is a legitimate business strategy that is commonly used by businesses that rely (heavily) on sales to generate revenue. Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to […]


Advertising & Marketing, Business Law & Regulations

What Bernie Sanders and Charli D’Amelio Can Teach You About Influencer Marketing

May 17, 2021

Via: Entrepreneur

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]


Advertising & Marketing, Business Law & Regulations

Top 15 Ways to Crush Your Real Estate Social Media Marketing

April 16, 2021

Via: Fit Small Business

Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with […]


Advertising & Marketing, Business Law & Regulations

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

March 11, 2021

Via: Entrepreneur

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]


Advertising & Marketing, Business Law & Regulations

Email Marketing List Maintenance Best Practices

February 17, 2021

Via: Business News Daily

f you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]


Advertising & Marketing, Business Law & Regulations

5 Best Social Media Marketing Agencies for Small Business in 2021

February 16, 2021

Via: Fit Small Business

As simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be […]


Advertising & Marketing, Business Law & Regulations

How CRM Benefits Marketing Campaigns

February 8, 2021

Via: Business News Daily

CRM software can be an indispensable tool for improving marketing campaigns. Customer relationship management (CRM) is essential to sales, marketing, and customer support. CRM software can help to automate data collection and analysis so your teams know exactly how to […]


Advertising & Marketing, Business Law & Regulations, Uncategorized

Now Is the Ideal Time to Invest in Influencer Marketing

June 10, 2020

Via: Entrepreneur

Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]


Advertising & Marketing, Business Law & Regulations, Financing your Business

4 Questions You Should Ask Before Investing in Influencer Marketing

May 11, 2020

Via: Entrepreneur

Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]


Advertising & Marketing, Business Law & Regulations

Why You Should Consider Contribution Marketing Right Now

April 13, 2020

Via: Entrepreneur

If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]


Advertising & Marketing, Business Law & Regulations

3 Ways to Stretch Your Marketing Budget

March 5, 2020

Via: Entrepreneur

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]


Advertising & Marketing, Business Law & Regulations

How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

February 17, 2020

Via: Entrepreneur

Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have […]