Tag: marketing

July 30, 2019

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the […]

July 23, 2019

Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features […]

June 14, 2019

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job […]

April 17, 2019

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and […]

February 25, 2019

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]

February 11, 2019

Businesses sometimes like to dip a toe at a time into marketing. Unsure of how much to spend and where to spend it, these owners choose to start slowly. But that’s where they go wrong because it takes an “all-in” […]

January 25, 2019

Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not surprising that more than half of companies use some form of marketing […]

January 18, 2019

The legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]

January 8, 2019

Every year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make […]

December 26, 2018

Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, […]