Category: Advertising & Marketing

January 19, 2023

For years, lead generators have obtained telephone numbers for their clients to call by obtaining the consumer’s consent to receive calls from certain entities specifically identified by the lead generator. A typical model uses language that asks for the consumer’s […]

January 18, 2023

1. Keep pricing and quotas reasonable Many companies try to raise their prices or sales quotas when they hit challenging times, but this is usually unwise. Companies need to recognize that customers feel the pinch just as much as they […]

January 5, 2023

Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise and a nimbler organizational structure to the table. Small and […]

January 5, 2023

1 – Update your banner images on various social media channels. This is a great time to take stock of the images you use on your social media platforms and make sure they reflect your brand and your business. Make […]

December 23, 2022

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state data privacy laws to contend […]

December 22, 2022

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]

December 21, 2022

1. Create a Small Business Website The most crucial and foundational component of digital marketing for small businesses is to build a website. Besides making your brand more discoverable in online search, a website also boosts your credibility. It also […]

December 15, 2022

Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small […]

December 14, 2022

If you follow our blog, you already know that there have been a number of significant developments in the world of advertising law over the past 12 months. In this post, we highlight ten of those developments and consider what […]

December 13, 2022

A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to […]

December 12, 2022

This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one […]

November 17, 2022

A retail marketing strategy is an actionable plan to develop and promote products to attract and keep customers and drive sales—and it is essential whether you’re a seasoned business owner or just starting a retail business. With 20% of small […]

November 9, 2022

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]

November 8, 2022

You might be a seasoned marketing leader or entrepreneur, but each launch experience always teaches you new lessons. Because of that, we can recognize some imperishable truths and success myths embracing this niche. After advising dozens of startups in AI, […]

October 20, 2022

Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the twin-tower ecosystems of Google and Facebook. My guess is that nearly 100% of them will give some sort of “no,” even […]

September 29, 2022

“Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 2, 2022

Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to […]

August 30, 2022

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]